Our specialty is content marketing, which entails educational articles on publications that skillfully discuss the benefits and features of your company’s products and services.
Articles, or more specifically persuasive articles published in key trade publications – is the engine that drives PR/communications, generating leads and sales for our clients.
The goal of an effective PR, communications, and/or content marketing strategy, is to create interest (buzz) around your company and its products or services.
We develop social media strategies that engage visitors and address their needs and challenges, ultimately resulting in visitors becoming fans and, eventually, customers.
Although establishing working relationships with key business-to-business (B2B) trade publication editors takes time, such efforts often prove invaluable to our clients.
Quality, well-presented email newsletters and email marketing can be designed to appeal to readers and stop them from hitting that delete button.