AlturaSolutions has been very involved in marketing Green cleaning products and programs for more than a decade.
Our goal is to emphasize the value and benefits of Green cleaning products, presenting the information in a clear, concise, and persuasive manner. This can be accomplished in many ways using the power of content and communications such as:
1. Define Green Cleaning
Many end-customers are unclear what a Green cleaning product is – and is not. A primary goal is to point out what Green is, and how your products fit these criteria.
2. State the Benefits
Several studies are now available that indicate student performance increases, worker productivity is enhanced, and absenteeism, whether in school or at work decline when Green cleaning products are used. The health benefits are an ongoing theme.
3. Show Cost Savings
At one time, Green cleaning products did cost considerably more than traditional cleaning products. Today they are much more cost effective. Further, what we are discovering today is that Green cleaning products can actually reduce building operation costs. This too is an ongoing theme we use to promote our clients’ Green cleaning products.
More facilities are seeking LEED certification or using the requirements as guidelines to help Green their facilities. Discussing how your products can help a facility secure LEED certification is a strong endorsement for Green cleaning products that they promote health and the well-being of building users.
5. Raise Custodial Worker Morale
Interestingly, Green cleaning has had an unexpected benefit: it has increased the moral of cleaning workers. They now realize their efforts’ are helping to protect the health and productivity of building users. This has resulted in greater customer satisfaction along with healthier facilities.