“We Turn Words into Sales”
AlturaSolutions Communications is a content marketing, content creation communications firm. Begun in 2002 by Robert Kravitz, we prepare and publish articles in industry trade publications promoting the value of our clients products and services.
The essence of this strategy is that by consistently delivering high-quality, valuable content, our clients are rewarded with end-customer business and loyalty.
It is far less expensive than advertising and much more powerful.
Our niche markets includes the professional cleaning industry, uniform, green and sustainability organizations, and food service industries.
The essence of this content creation strategy is that by consistently delivering high-quality, valuable information to end-customers, my clients are rewarded with their business and loyalty.
Why Not Just Advertise?
Advertising can keep your products and company in the eyes of the consumer. However, advertising is costly and, for many of us, it’s starting to look a lot like wallpaper. It’s everywhere—so much so that we often don’t really even notice it any longer.
Further, it’s not only the volume of advertising that works against its effectiveness, it’s also the number of different messages we are exposed to every day. In fact, more than 900,000 different brands are currently being advertised in the U.S. media.
“As advertising has proliferated and become more obnoxiously insistent, consumers have gotten fed up,” writes Regis McKenna in the Harvard Business Review. “The more advertising seeks to intrude, the more people shut it out.”
How AlturaSolutions Communications Can Help
AlturaSolutions Communications communicates with end customers through educational, how-to articles that discuss the value, benefits, and features of our clients products and services. We also produce an ongoing stream of content including news stories, product releases, social media messaging, and case studies.
But does it work?
People have a greater tendency to believe what they read than what they see advertised—assuming they see the ad at all. Most people know that advertising is a one-sided message. So, to really find out what is the best brand or product to purchase, buyers ask other people, read articles, and search for information published in newspapers and magazines.
And although people may not believe everything they read in newspapers and magazines, they are definitely influenced by them. As motion picture legend Will Rogers once said, “All I know is what I read in the newspapers.”
Additionally, published articles provides the following:
- Builds brand awareness.
- Rejuvenates old products.
- Motivates buyers.
- Is less expensive than advertising.
- Turns words into sales