AlturaSolutions Communications is a B2B public relations, communications, and content marketing firm working with the professional cleaning and related B2B industries.
We turn words into sales.
Founded by Robert “Buzz” Kravitz, AlturaSolutions Communications works extensively with the professional cleaning, foodservice, hotel, hospitality, and Green-related manufacturers and organizations.
At AlturaSolutions Communications, our specialty is B2B content marketing, placing articles directly on your website, turning your organization into a “thought leader.” Additionally, we place articles in major trade publications which entails educational, how-to articles on your own publication or in media publications that skillfully discuss the benefits and features of your company’s products and services, all the while educating the end user.
Why Not Just Advertise?
Advertising is great. It helps keep your products and company in the eyes of the consumer. However, advertising can be very expensive and, for many of us, it’s starting to look a lot like wallpaper. It’s everywhere—so much so that we often don’t really even notice it any longer.
And, it’s not only the volume of advertising that works against its effectiveness, it’s also the number of different messages we are exposed to every day. In fact, more than 900,000 different brands are currently being advertised in the U.S. media.
“As advertising has proliferated and become more obnoxiously insistent, consumers have gotten fed up,” writes Regis McKenna in the Harvard Business Review. “The more advertising seeks to intrude, the more people shut it out.”
How AlturaSolutions Communications Can Help
AlturaSolutions Communications does not promote our clients products by advertising. Instead, we communicate with end customers through educational, how-to articles that discuss the benefits and features of your company’s products and services. At AlturaSolutions Communications we also produce an ongoing stream of content including news stories, product releases, social media messaging, and case studies promoting the benefits of your products and services.
But does it work? People have a greater tendency to believe what they read than what they see advertised—assuming they see the ad at all. Most people know that advertising is a one-sided message. So, to really find out what is the best brand or product to purchase, buyers ask other people, read articles, and search for information published in newspapers and magazines.
And although people may not believe everything they read in newspapers and magazines, they are definitely influenced by them. As motion picture legend Will Rogers once said, “All I know is what I read in the newspapers.”
Additionally, AlturaSolutions Provides the Following:
- Published works boost credibility.
- Builds brand awareness.
- Rejuvenates old products.
- Motivates buyers.
- Is relatively inexpensive.
- Reaches somebody; advertising reaches anybody.