There are lots of blogging tips but few deal specifically with blogger’s block.
Writing blogs on an ongoing basis is one of the best ways to improve search engine optimization. Google and the other search engines like to see websites updated frequently, and blogging is one of the easiest ways to do this.
However, a problem you will soon run into is, very simply, what do you write about? To make it a bit easier to tackle, some companies share the challenge, having different people prepare different blog posts on a set schedule. But even with this “spread the pain” program in place, ultimately the time will come when you just can’t think of a thing to say.
Here are some tips on handling blogger’s block:
Don’t write. It’s better not to write anything than to force out something that you might be disappointed with later. On top of this, the reader may detect that the post is “forced,” or simply not of value, and you will start losing your readership. Instead of all this happening – plus wasting a lot of time trying to get something on the screen – wait until you really have something to say.
Write about something you know. Whether it’s business or personal, the better you know the subject, the easier it is for the words to flow onto the screen. What if you do not know a subject but want to know about it? Simple. Do your research, and once you believe you have enough solid, credible info under your belt, let the typing begin. I have to do this all the time working with a variety clients and writing about products in a range of industry sectors.
Forget keywords…for now. We know keywords are very important. Often search engine optimization experts will suggest that knowing which keywords you want to use in your blog should come before you even start writing. However, that is not always possible. If you have something you want to write about, do it, and bring the keywords into the final product.
Move from “I” to “You.” Very often writers try to muddle through blogger’s block by writing about themselves and their own experiences, either in business or their personal lives. That might be better for a diary. In blogging we always have to remember this acronym: WIIFT…What’s In It For Them. Blogging, especially in business, should always be designed to help someone. It’s this helping that builds loyalty and trust, which leads to sales. Always keep WIIFT in mind.
Keep it short. Remember, blogs do not have to be long. Around 300 to 500 words, which is really not that long, is about all you need.
Reminding yourself that your blog post does not have to be a novel, that it is designed to help someone, and that it’s about something you know and want to share with others will help you break through your blogger’s block.
Robert “Buzz” Kravitz is president of AlturaSolutions, which offers traditional PR/Communication services along with content marketing and search engine optimization programs specifically for B2B industries. Contact him at www.alturasolutions.com