There are lots of blogging tips. But is there a secret to writing successful blogs? While I cannot say I have found the ultimate secret to writing blogs that are always well received and viewed by hundreds if not thousands of people, I have learned a few tricks along the way that seem to get more attention and more people to read what I have to say.
Here are some of the things I have learned:
Catchy titles: The title must be catchy, yes, to get readers’ attention; however, studies indicate that while people may see and stop to read the title, the title is not necessarily enough to hook them in and get them to read the post.
The hook: Blogs are typically just a few hundred words so to hook readers in forget the “story” and, with the first sentence, go right to the point you are trying to make. Also start with a question, just as I did in the first sentence of this blog.
How-to is hot: Invariably, blogs that are how-to, designed to teach someone something, as is this one, are well received.
Simple does it: Sometimes bloggers like to impress people with 25-letter words. Best to use those to impress your college professor. Simple words work best when it comes to writing blogs.
Details: While the words selected should be simple, what is being discussed should be important and include lots of worthy information, with details, facts, and figures to back it up.
Who are you?: I used to end my blogs with just my name and website. This is not a good idea. Now I leave a short but informative little bio about myself, which adds credibility to the words.
Have a reason for blogging: The ultimate goal of a successful blog is to help someone. If readers detect that the blog is essentially promotion with little substance, you probably will never hear from them again. But if they can feel your interest to really help them, you will create steady followers.
End with a question: If you want readers to respond to a blog, which may help it get more search engine attention, end it with a question. For instance, with this blog I might end it by asking: Do you have any tips you would like to share on writing blogs? If so, let me hear from you.
And so I will end this blog that way: Do you have any tips you would like to share on writing blogs? If so, let me hear from you.
Robert “Buzz” Kravitz is president of AlturaSolutions, which offers traditional PR/Communication services along with content marketing and search engine optimization programs specifically for B2B industries. Contact him at www.alturasolutions.com