The Power of “Buzz” marketing is all about getting the features and benefits of your products and services out to your buyers.
At its core, BUZZ marketing and PR/corporate communications involves submitting a suggestion to a journalist that leads to a story about your company or product – helping you and your company get notice and stand out. Newspapers, trade publications, TV programs and radio shows have large amounts of space to fill. They depend upon corporate communications professionals to help provide story ideas, interview subjects, background information, and quality content.
For the most part, this type of corporate communications leads to one of two types of coverage:
- A story created from scratch built around the story “angle” we suggest.
- The inclusion of your product, company, or service in a story being created by a reporter.
The Bigger Picture
PR/corporate communications also includes such things as content marketing product news and promotion, educational articles promoting a product or service, crisis communications, special events, social media messaging, and sponsorships, that are newsworthy and designed to mold opinion in favor of your company, services, and products. For instance, a press release is a news story that presents a favorable aspect of your company, product, or service in a format familiar to both the journalist and their publication’s readers.
The key word is newsworthy. To an editor, an item is newsworthy if it is believed their readers will find it interesting and/or useful. And, what’s newsworthy to the editor of Field & Stream will most likely be quite different from what’s considered newsworthy to the editor of Cleaning Management magazine. At AlturaSolutions, our skilled corporate communications professionals know the difference. Writing for specific industries and publications, we uncover the newsworthiness in your business that will generate the excitement and interest that will make readers want to know more about your company, product, or services.
For More Information Contact: