Let’s be frank. When was the last time you drank chocolate milk? The last time I remember drinking chocolate milk was when I was still in elementary school. Once I entered junior high, it was over. After all, only little kids drink chocolate milk, right? Well, apparently I was not the only one that believed […]
This is part two of my earned media strategy series. Part one is located here. Earned media has value for companies looking for more exposure. With an effective earned media strategy, a manufacturer can get its products in front of end-customers, distributors, and others…and possibly for free. That is, it’s free if the manufacturer is willing […]
How Manufacturers can Promote Their Products for Free…and get away with it Manufacturers are always looking for ways to promote their products, and they especially love it when they find a way to promote their products for free. But if you are looking for some sinister advice here, you have come to the wrong place. […]
Many manufacturers do not realize why business blogs are so important, much about blogging history, differences between blogs and articles, key blogging terms, or why they are so essential. Publishing on your website, relevant, quality, and well-written blogs for business that are effectively search engine optimized will draw interest from potential customers and bring more visitors and attention to your […]
An example of thought leadership marketing. In this published article, we promote one mat manufacture as a thought leader. Carpet Cleaners Learn About Floor Mats Here’s the situation in a nutshell. You’re carpet cleaner and your commercial client has 20,000 square feet of carpeting. That carpeting costs $20.00 a square foot to purchase and install, which amounts to $400,000. Let’s say […]
SEO Tips for 2016 The following are some evolving search engine optimization tips and tools. These will help get more visitors to your website. While some of these have been around for awhile others are relatively new. Also know that these are all widely accepted tips, so they won’t get you into any hot water with Google or […]
Native Advertising Guidelines According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are […]
The term “inbound marketing” is commonly heard among marketers today and those wishing to promote a product or service. Less common is the term “pull marketing.” In many ways, these two terms overlap, but they are not the same thing.
Cornell University has had some interesting—and some frustrating—experiences with their content marketing program, which anyone involved with content marketing should know is not uncommon. There’s a lot of trial and error involved with content marketing. Even some of the most successful
Usually storytelling is referencing the selling of products. Although it’s a common word, it’s likely we don’t know exactly how it applies to content marketing and how storytelling can sell a product, a service, or—as we shall discuss—a president.