Although there has been a lot of “buzz” about social media in the past year, the first sites actually date back to the mid-1990′s. These early sites were often referred to as “online communities.” Such sites as Classmates.com (1995), Geocities (1994), AOL (1993) were among the first on the scene and some of the first […]
Most of us now know that whenever we see a can of Coke or an Apple computer in a movie that was no accident. The manufacturer has most likely paid for that spot…and it’s called “product placement.” However, this has not always been the case. In fact, until the mid-1980s, many movie producers believed they […]
One of the goals of an effective PR/communications program is to keep finding ways to get in the news. However, this can be a challenge because many companies really do not have all that much news to report on a regular basis. So, when there is no news, we have to find ways to make […]
When a client asks my advice on how to introduce a new product, I always suggest it is a three-step process. The first step: pay attention to timing. In the professional cleaning industry, it is best to introduce a new product two to four months before the ISSA tradeshow.New The next step is advertising. Again, […]
What is public relations? The definition of public relations (PR) evolves as our world, our customers, and our methods of communication change.
Starbucks is in the People Business and other QuickTakes
Have a goal. Before starting a blog, make sure you have a goal. Are you trying to promote the company and products or just address topics of general interest? If the blog is used for product promotion, the more subtle and tactful it is, the more effective it will be. Consider your audience. Writing for […]
“Nothing to Lose, Everything to Gain: How I Went from Gang Member to Multimillionaire Entrepreneur” by Ryan Blair. You’ll learn something from this book, guaranteed.
Public relations (or PR) is not the same as advertising—but it is definitely a form of marketing. Many would even say it is a more effective form of marketing than advertising, if for no other reason than that it is typically considerably less expensive. But the true power of PR comes from the credibility it […]