Often when discussing content marketing, someone will say, “Aren’t we already saturated with content? How can adding more content on the Internet really help grow our company?” These are legitimate questions. However, if we take a walk back in history, we discover that there have been concerns about media overloading us with information for literally […]
Content marketing is the sharing of quality, credible information that helps your customers or potential customers. Content marketing leads to sharing and sharing leads to sales.
The following very short PowerPoint presentation should help you better understand what content marketing is all about and how it can help you and your business.
Before beginning any type of content marketing program, several issues must be addressed.* One of the most important does not involve establishing the return on investment, as you may think, with content marketing … that will come later. Instead, at least in the early stages, the focus should be on a return on the objective […]
Most of us are familiar with Facebook because we use it for personal and family reasons.However, using it for business is totally different. It requires patience and—just as important—persistence. If you do not plan to keep your Facebook site updated, then it is probably best not to have one. A social media site can go […]
According to Ripen eCommerce, nearly $2 trillion worth of goods and services have been abandoned by online shoppers. While some shoppers may return at a later date and complete their purchase, many others are simply never heard from again or, very often, select another site or a brick-and-mortar location to make their purchase.
Content marketing is quite different from traditional marketing, in which the goal is to “shout” loud and proud about the product or service being promoted. Content marketing involves no shouting since it does not focus on the promotion of a specific product or service. In fact, content marketing tends to lose its impact when it […]
Most organizations have been involved with one form of content marketing for some time now without even realizing it. Having a well-crafted, informative, and nonpromotional Frequently Asked Questions (FAQ) section on your Web site is an excellent way to get visitors to know more about your firm and its products or services. And, if done […]
When it comes to writing for a content marketing site, you should be aware of several characteristics. First and foremost, the content must be relevant and appeal to the people—distributors, end customers, building managers, etc.—whom you are trying to attract. However, according to Ann Handley, author of the book Content Rules, there are other aspects […]
Three presentations at the recent ISSA/INTERCLEAN tradeshow in Las Vegas involved online marketing strategies and producing “remarkable” content was a reoccurring theme. What exactly is “remarkable” content and how does it differ with other forms of content?
What do IBM, Best Buy, John Deere, Coca-Cola, the United Way, and many other distinguished organizations all have in common?
They all publish their own online magazines as a way to market their companies, their products, and their services. And, these publications are totally separate from their company Web site.