Clients often request that the articles we place for them in industry trade publications be more promotional in nature. By this they usually mean specifically naming their company and products within the article. However, many editors object to this and fortunately there are other strategies that can prove far more powerful than such a direct […]
More and more manufacturers are realizing that have to develop their own media property. But why have an owned media property? Very simply, the old and trusted model that has been used for decades—advertising in trade publications—appears to be losing its luster for many organizations. Even writing articles in trade publications, as I have done for more than 14 years is […]
Many people and organizations now use LinkedIn to look for a new job and to promote themselves and their expertise. However, many do not take full advantage of the complete marketing punch LinkedIn offers. Below are some suggestions on using LinkedIn to its full potential. Go Public Due to concerns about social media, some people […]
A few years ago when Facebook, Twitter, and other social media sites were quickly emerging and gaining popularity, many social media experts believed blogging would slowly fade away. Blogging, which is essentially an online discussion, is actually quite old. Forms of blogs date back to the mid-1970s when intranet services—in-house Internet—found in university and other […]
New studies indicate that business-to-business (B2B) marketing using mobile devices is growing—and fast. In fact, B2B marketing professionals could be making a big mistake if they do not take advantage of this powerful new method for marketing their products and services. According to one study, 61 percent of mobile device users watch product videos and […]
It’s time to separate myth from reality when it comes to e-mail marketing. 1. E-mail is dead. Myth. Some people think that because social media and texting have grown so much in recent years, traditional e-mail is a dying technology. This isn’t the case. While e-mail may be less important to teenagers and young people, […]
Although there has been a lot of “buzz” about social media in the past year, the first sites actually date back to the mid-1990′s. These early sites were often referred to as “online communities.” Such sites as Classmates.com (1995), Geocities (1994), AOL (1993) were among the first on the scene and some of the first […]
What is public relations? The definition of public relations (PR) evolves as our world, our customers, and our methods of communication change.
Starbucks is in the People Business and other QuickTakes
“Nothing to Lose, Everything to Gain: How I Went from Gang Member to Multimillionaire Entrepreneur” by Ryan Blair. You’ll learn something from this book, guaranteed.