What is public relations? The definition of public relations (PR) evolves as our world, our customers, and our methods of communication change.
Starbucks is in the People Business and other QuickTakes
“Nothing to Lose, Everything to Gain: How I Went from Gang Member to Multimillionaire Entrepreneur” by Ryan Blair. You’ll learn something from this book, guaranteed.
Public relations (or PR) is not the same as advertising—but it is definitely a form of marketing. Many would even say it is a more effective form of marketing than advertising, if for no other reason than that it is typically considerably less expensive. But the true power of PR comes from the credibility it […]