Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
A free and very easy way to market products and services is with a LinkedIn company page
When it comes to an effective inbound marketing strategy, B2B companies that post 11 or more blogs per month have three times more web visitors
Today, the only real benefit of a press release is if it gets picked up on Google News or some of the other major online news sites.
There has to be some sort of reward for end-customers so that they emotionally crave the product and want to use it again and again
A bad product review on Yelp, Trip Advisor, or Google Reviews can definitely have an impact on a company.
A recently released study by the Content Marketing Institute looked into a variety of issues concerning how B2B manufacturers are now using content marketing.
“As we were looking for ways to grow, content marketing kept coming up, the experts [we talked to] were all saying ‘You need to be in content marketing’ in order to grow.”
Researchers found that visitors expected – and were willing – to pay more to stay in a Wynn Resorts hotel
The content marketing trends report indicates what happened over the past twelve months but also provide some insight into where things may be headed.