An example of thought leadership marketing. In this published article, we promote one mat manufacture as a thought leader. Carpet Cleaners Learn About Floor Mats Here’s the situation in a nutshell. You’re carpet cleaner and your commercial client has 20,000 square feet of carpeting. That carpeting costs $20.00 a square foot to purchase and install, which amounts to $400,000. Let’s say […]
The history of green cleaning and the green cleaning movement in America goes back more than fifty years and is actually quite interesting. It actually all started with Rachel Carson. Although Green Cleaning, sustainability, and other environmental-related topics are today taking center stage in the cleaning, building, construction, and several other industries, moving them to […]
SEO Tips for 2016 The following are some evolving search engine optimization tips and tools. These will help get more visitors to your website. While some of these have been around for awhile others are relatively new. Also know that these are all widely accepted tips, so they won’t get you into any hot water with Google or […]
We often hear the term “storytelling” as a marketing strategies but many of us are not sure what “storytelling” really is and how effective storytelling techniques can be used in business Further, although it’s a common word, effective storytelling techniques are not well understood or how they apply to selling a product, a service, or—as we shall discuss—a president. The following are some facts about […]
Native Advertising Guidelines According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are […]
The term “inbound marketing” is commonly heard among marketers today and those wishing to promote a product or service. Less common is the term “pull marketing.” In many ways, these two terms overlap, but they are not the same thing.
Usually storytelling is referencing the selling of products. Although it’s a common word, it’s likely we don’t know exactly how it applies to content marketing and how storytelling can sell a product, a service, or—as we shall discuss—a president.
Call to action buttons can be very important to convert visitors into subscribers and buyers so most importantly they must stand out
It is very important that your website states from the beginning, in bold letters right from the start, what your company is all about.
Native advertising refers to published content – an article – that naturally fits in with the look, feel, and other content in a publication.