What is Content Marketing?
- Content marketing is not selling.
- It is a marketing program based on the sharing of quality, credible, and pertinent information.
- This information generates traffic to a company’s website and, along with it, interest in the company’s products and services.
In other words, it creates an environment where words lead to sales
“The essence of this strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
—Joe Pulizzi, author of “Epic Content Marketing”
Robert “Buzz” Kravitz is president of AlturaSolutions, which works extensively with B2B industries such as the professional cleaning, foodservice, hotel, hospitality, and Green-related manufacturers and organizations. Contact him at www.alturasolutions.com