Content Marketing…the Ten Commandments
As we know there is a right way and a wrong way in virtually everything we do, especially marketing and even more especially in content marketing. Sometimes the best thing to do when it comes marketing is to set up some specific rules to abide by.
Below are some of the rules we follow…these are the Ten Commandments of Content Marketing from Robert Kravitz
- Thou shall not sell or advertise.
- Thou shall teach, educate, and help.
- Thou shall develop a content marketing strategy.
- Thou shall reference the client and its products skillfully and tactfully.
- Thou shall ensure all content marketing is search engine optimized.
- Thou shall write concise, credible, and quality content.
- Thou shall always be honest and transparent.
- Thou shall always remember the goal of content marketing: Words lead to sales.
- Thou shall use whatever content marketing techniques—words, infographs, videos—that produce the best results for the client.
- Thou shall ensure the client sees a return on their content marketing investment.
While these Ten Commandments are crucial and will serve us for many years, like anything dealing with the Internet…they are not in stone. For instance, a few years ago, some experts would have played down the value of words and encouraged the use of videos and graphics. While they are still powerful marketing vehicles, today videos to do not seem to have the power and punch they had a few years back. Most likely because a decade ago they were new…they are not as new today.
Also, this list may change or even grow. As the content marketing industry evolves, we are learning more about what works and what is no longer as effective. This means that the current set of commandments will need to be adjusted if the goal is to keep them at 10, or we might see 12 or fifteen commandments at some time in the future.