There are various ways to determine what keywords are best used to help promote a video, an article, a blog, an infographic, or even an image. As we know, search engine optimization (SEO) is imperative. We can have the best content in the world, but if no one can find it, there’s little point.
Google AdWords and other paid services can provide this information. But a quick and easy way to select keywords—or at least start the process going—is to simply type a word or two into Google and see what Google fills in. This service is called Google Autocomplete, but often it is referred to simply as “Google Suggests.”
Google explains it best using the following example:
- Say we do a Google search for “New York” (without the quotation marks).
- Suggestions such as New York Times, New York and Company, New York Post, and New Yorker are likely to come up.
- As Google explains it, “[The phrases] you see as part of Autocomplete are a reflection of the search activity of users and the content of web pages. … Autocomplete predictions are automatically generated by an algorithm without any human involvement based on a number of objective factors, including how often past users have searched for a term.”
Now we know that when people start typing “New York” into a search engine, they most often are looking for the New York Times or one of the other items suggested.
So, how can we make Google Autocomplete work for us?
Let’s say we have an article or blog we want to post on our Web site discussing floor finish. We do a search for “floor finish” and see what comes up with Google Autocomplete. According to Google, these are some of the terms that users often use when doing searches using the words floor finish:
- Floor finish applicator
- Floor finish wax
- Floor finish comparison
- Floor finish coverage
Now, look at your content. To take advantage of Google Autocomplete, it would be a good idea to work as many of these terms into your content as possible starting with the title. When Google’s indexing software starts scanning the Internet, it will find these keywords on your site, which can help users find you and your content—the ultimate goal.
Here are a couple of other things you should know:
- This works with other search engines as well, but you’ll likely get slightly different results, so you might want to try this on Bing and Yahoo.
- To be effective, go to your browser and delete your own search history. Otherwise, it will suggest terms that you may have used in the past when doing your own searches.
- The suggestions can vary by location and other factors; however, when using a broad or generic term such as floor finish, this should not be an issue.
Robert “Buzz” Kravitz is president of AlturaSolutions, which works extensively with B2B industries such as the professional cleaning, foodservice, hotel, hospitality, and Green-related manufacturers and organizations. Contact him at www.alturasolutions.com