Articles, or more specifically persuasive articles published in key trade publications – referred to as article placement – is the engine that drives PR/communications, generating leads and sales for our clients. Well-written, authoritative articles attributed to principals of your company and published in both online and print industry trade publications turn your organization and its people into “thought leaders.” Such articles demonstrate your company’s in-depth knowledge of the challenges your end-customers grapple with, as well as their business needs. Published articles educate, build credibility, and demonstrate product value.
For most of our clients, we publish in leading B2B trade publications one or more well-researched, carefully written how-to or case study articles each month. These pieces are crafted to demonstrate the fact that your company’s products equal or surpass others in the marketplace in terms of both performance and value.
Our case studies have proven especially valuable, as they demonstrate how end-users successfully use our clients’ products and services to solve problems, meet performance goals, and reduce costs, all with a greater safety margin. Such articles are one of the most effective ways to demonstrate the true, demonstrated value of your products and services.
Readers perceive these articles as useful information rather than paid advertising. Published articles bearing an organization’s name build consumer confidence in that company’s products and lead to sales, all at an exceptionally reduced cost compared to other types of marketing.
“I believe Robert Kravitz and AlturaSolutions Communications have helped me considerably. My business has definitely grown in the past year despite the challenges faced by most companies within the cleaning industry. Not only have his articles been well received by editors, they have also received accolades from many readers who have appreciated both their content and clear presentation.
I recommend Robert Kravitz for corporate communications and communication work to all those doing business in the cleaning industry.”
David Frank, President, American Institute for Cleaning Services