So what’s BUZZ?
The goal of an effective public relations, communications, and/or content marketing strategy revolves around creating interest—or what we call buzz—around your company and its products or services. Ultimately, creating buzz is our number one priority for our clients, who come to us for our expertise in this area.
Compared to other forms of marketing and advertising, buzz can be surprisingly cost effective, with considerably more “bang for the buck” than many other marketing options.
Creating buzz involves identifying your market niche, developing a strategy, and then implementing that strategy over and over again. We do this using a variety of methods, including most importantly a steady stream of timely, well-c
rafted, educational, and credible articles placed in major trade publications in print or online. We also prepare and publish timely news stories, case studies, and product release announcements that are often republished in both print and online publications.
The results created by these published pieces are many. First, this type of marketing not only introduces potential customers to your product, but does so in a way that has the potential to make a lasting impression. Experts believe that many of us now see as many as 3,000 marketing messages every day—but we forget most of those within seconds. However, when someone reads an article about your products or services that can actually help them, the message has far more power and credibility than all those thousands of simple advertising messages. These types of pieces are crafted to actually speak to people—the first step in turning them into customers.
This is how an active, effective, ongoing, strategic buzz program generates leads—and leads are ultimately what become sales.
With the many articles and new stories you have released for us, all I can say is that you have done a terrific job for our company and helped us promote Green cleaning throughout the professional cleaning industry. Thank you.
Mike Sawchuk, Vice President, Enviro-Solutions