So what’s BUZZ Marketing?
The goal of effective public relations/communications marketing strategy revolves around creating interest— what we call buzz—around your company and the value of its products or services.
Ultimately, creating buzz is our number one priority for our clients. Compared to other forms of marketing and advertising, buzz marketing – publishing articles in the publications your end-customers read – is cost-effective, with more “bang for the buck” than many other marketing options.
Creating buzz involves identifying your market niche, developing a strategy, and then implementing that strategy over and over again.
We do this by placing well crafted, educational, and credible articles in major trade publications. We also prepare and publish timely news stories, case studies, and product release announcements that are often republished in both print and online publications.
This type of marketing not only introduces potential customers to the value of your products but does so in a way that has the potential to make a lasting impression.
Experts believe that we now see as many as 3,000 marketing messages every day. But we forget most of those within seconds.
However, when someone reads an article about the value of your products or services, the message has far more power and credibility than all those thousands of simple advertising messages. These articles are crafted to speak to your customers — the first step in turning them into sales.
With the many articles and news stories you have released for us, all I can say is that you have done a terrific job for our company and helped us promote Green cleaning throughout the professional cleaning industry. Thank you. Mike Sawchuk, Vice President, Enviro-Solutions