Most of us realize that simply mailing a flattering picture of a product to scores of people probably won’t result in many sales. But that is what many companies’ social media efforts basically amount to: a form of free advertising featuring lots of pictures of their products posted in the hope that the result will be lots of fans and followers.
To be effective at social media marketing and management, you must think of your end-customers, identify their interests, and provide them with something of real value.
This is where AlturaSolutions Communications comes in. We have developed social media strategies that engage visitors and address their needs and challenges, ultimately resulting in visitors becoming fans and, eventually, customers. In other words, effective social media marketing and management is all about winning over potential customers using quality content that creates trust, loyalty, and eventually sales.
We offer our clients the following social media marketing and management services:
Blogs. Quality blog posts are one of the most effective ways to develop a following among end-customers and build search engine optimization (SEO) for your site. SEO refers to getting noticed by the major search engines.
Facebook and Twitter management. Business-to-business (B2B) companies can also greatly improve their search engine optimization using Facebook and Twitter. Further, potential customers considering possible purchases often research products online; if they come away impressed with a company’s social media presence, it can sway their decision-making.
“Robert combines impressive writing and interview skills with amazing expertise in the building services sector. I hired him as a writer, but he spent lots of time teaching me about the sector, providing in-depth analysis, and acting as much like a consultant as a writer. I will gladly work with him again.”
Scot Case, Director of Market Development, UL/Environment