The Power of PR/Corporate Communications

News: Learn More About the Power of Corporate Communications (PR) in the January 2006 Issue of The Economist

Read: Robert Kravitz Article on the Power of Corporate Communications (PR) in Cleaning and Restoration Magazine

Learn: How Social Media Marketing is Impacting PR and the Professional Cleaning Industry

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What is Corporate Communications

At its core, corporate communications is the simple act of submitting a suggestion to a journalist that leads to a story about a company or product - helping you and your company get notices and stand out. Newspapers, magazines, TV programs and radio shows have large amounts of space to fill.  They depend upon corporate communications professionals to help provide story ideas, interview subjects, background information, and other material.

Often, editors are just looking for new images to place in their magazines.  Sending them photos, such as the one shown here, help them as they also help promote the client's product.

For the most part, this type of corporate communications leads to one of two types of coverage:

1. A story created from scratch built around the story "angle" we suggest.
2. The inclusion of your product, company, or service in a story being created by a reporter.

The Bigger Picture

Corporate communications also includes such things as product news and promotion, educational articles promoting a product or service, crisis communications, special events, and sponsorships, that are presented as newsworthy and designed to mold opinion.   For instance, a press release is a news story that presents a favorable aspect of your company, product, or service in a format familiar to both the journalist and their publication’s readers.

The key word is newsworthy. To an editor, an item is newsworthy if it is believed their readers will find it interesting and/or useful. And, what's newsworthy to the editor of Field & Stream will most likely be quite different from what's considered newsworthy to the editor of Cleaning Management magazine.   At AlturaSolutions, our skilled corporate communications professionals know the difference.  Writing for specific industries and publications, we uncover the newsworthiness in your business that will generate the excitement and interest that will make readers want to know more about your company, product, or service.

For More Information Contact:

AlturaSolutions Communications
Tel: 773-525-3021
Fax: 773-525-3041
info@alturasolutions.com