Starbucks is in the People Business and other QuickTakes…read more below.
>>On Social Media
76 percent of all executive believe it is a good idea for CEOs to be active on social media.
Source: Weber Shandwick’s The Social CEO: Executives Tell All
“We’re not in the coffee business, we’re in the people business. It’s all about human connection.”
Howard Schultz, Starbucks CEO
“We have to be part of the conversation if we are going to have good outcomes. Not engaging in public discourse is not a good option in today’s business world.”
Gregory Sorensen, Siemens Healthcare, North America CEO