One of the goals of an effective PR/communications program is to keep finding ways to get in the news. However, this can be a challenge because many companies really do not have all that much news to report on a regular basis. So, when there is no news, we have to find ways to make […]
Most of us now know what product placement in all about. Whenever we see a can of Coke or an Apple computer in a movie that was no accident. The manufacturer has most likely paid for that spot…and it’s called “product placement.” Product placement can be defined as: A marketing technique used by companies to subtly […]
Have a goal. Before starting a blog, make sure you have a goal. Are you trying to promote the company and products or just address topics of general interest? If the blog is used for product promotion, the more subtle and tactful it is, the more effective it will be. Consider your audience. Writing for […]
To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying advertising on various mediums. This could be magazines, television, radio, on the Web, through flyers – […]
Every manufacturer we work with is looking for alternatives to advertising for getting their products promoted. There is nothing wrong with advertising, don’t get me wrong; it’s just that because it’s gotten so hard to get anyone’s attention today, footing the bill for that $5,000 full-page ad has become tougher and tougher to swallow. So, […]
There are phone apps from different companies all designed specifically to help reduce water consumption, according to Klaus Reichardt, CEO of Waterless Co. Take time to explore the following water apps. While we cannot mention manufacturers, a little googling should uncover them. Reichardt recommends these apps to help reduce water consumption: APP 1: This app […]
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Google is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. With that in mind, study after study has been conducted to determine what […]
Here are some tips on getting your LinkedIn Pulse articles read by other LinkedIn professionals as well as attracting major search engines
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.