A B2B marketing strategy is very focused on keyword selection. However, when developing keywords for a website, many organizations forget that keywords and long-tail keywords—multiple and more specific keywords in a sentence-type format—should be based on how people actually use the Internet. For instance, simply using the keywords “plane tickets” will likely not attract much […]
First steps in hiring a public relations firm. Many businesses consider hiring a PR firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because […]
Teen pregnancy actually declined after “16 and Pregnant” aried
URLS are very important to SEO. When we talk about Google and “findability,” typically the discussion focuses on such things as keywords, algorithms, the value of content, or optimization. But invariably overlooked is the URL or web address. Just as important keywords and algorithms, URLs must be searchable and user-friendly. As most people now know, […]
A content marketing strategy started by the John Deere Company to sell tractors with the publication in 1895 of The Furrow…still in publication today.
When blogging on a regular basis, one of the problems you may run into is thinking up something to write about. This is called “bloggers block.”
Sears Roebuck is one of the first companies to succeed with content marketing. If they could only do that today.
There are a few tricks that seem to get more people to read what you have to say and make your blogs more powerful.
Color can have a direct influence on how well your products sell.
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.