Every manufacturer we work with is looking for alternatives to advertising for getting their products promoted. There is nothing wrong with advertising, don’t get me wrong; it’s just that because it’s gotten so hard to get anyone’s attention today, footing the bill for that $5,000 full-page ad has become tougher and tougher to swallow. So, […]
B2B digital marketing is constantly evolving. About the only thing we are sure of is that it is here to stay. But where will it be a year from now? Five years from now? Lee Odden, a B2B digital marketing strategist, asked several people from such leading organizations as Cisco, IBM, Dell, Google, Intel, Marketo, […]
Email marketing tips. Here are ten stats you should know to take advantage of this powerful medium.