For those B2B organizations that have products that need some explaining in order for the end-user to fully appreciate and understand them, advertising might not be the best marketing option. People are paying less and less attention to traditional ads, we all know that, and many times it is hard to explain the benefits of […]
PR marketing communications is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to repeat that ad as many as […]
Contrary to what many people think, PR (public relations marketing) is one of the most cost-effective ways for a brand to get their message heard. While a full-page advertisement in a trade publication can cost from $3,000 to $5,000 or more, a feature article, 1,200 words, in a major trade publication typically costs around $800. […]
Have a goal. Before starting a blog, make sure you have a goal. Are you trying to promote the company and products or just address topics of general interest? If the blog is used for product promotion, the more subtle and tactful it is, the more effective it will be. Consider your audience. Writing for […]
To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying advertising on various mediums. This could be magazines, television, radio, on the Web, through flyers – […]
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
First steps in hiring a public relations firm. Many businesses consider hiring a PR firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because […]
URLS are very important to SEO. When we talk about Google and “findability,” typically the discussion focuses on such things as keywords, algorithms, the value of content, or optimization. But invariably overlooked is the URL or web address. Just as important keywords and algorithms, URLs must be searchable and user-friendly. As most people now know, […]
When blogging on a regular basis, one of the problems you may run into is thinking up something to write about. This is called “bloggers block.”
There are a few tricks that seem to get more people to read what you have to say and make your blogs more powerful.