Have a goal. Before starting a blog, make sure you have a goal. Are you trying to promote the company and products or just address topics of general interest? If the blog is used for product promotion, the more subtle and tactful it is, the more effective it will be. Consider your audience. Writing for […]
To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying advertising on various mediums. This could be magazines, television, radio, on the Web, through flyers – […]
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
First steps in hiring a public relations firm. Many businesses consider hiring a PR firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because […]
URLS are very important to SEO. When we talk about Google and “findability,” typically the discussion focuses on such things as keywords, algorithms, the value of content, or optimization. But invariably overlooked is the URL or web address. Just as important keywords and algorithms, URLs must be searchable and user-friendly. As most people now know, […]
When blogging on a regular basis, one of the problems you may run into is thinking up something to write about. This is called “bloggers block.”
There are a few tricks that seem to get more people to read what you have to say and make your blogs more powerful.
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.
Dancing with the digital devil is one of the best ways to get “Google Slapped.”
SEO Basics: It’s a good idea, whether you are in charge of your company’s website, or not to have a good understanding of what these SEO terms mean and how they can impact your company site.