In my industry, large companies that are looking to hire a public relations (PR)/communications agency will most often select a very large PR company to partner with. One of the main reasons these companies do this is because it’s safe. The thinking is that if the agency is as big as it is, then it […]
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Google is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. With that in mind, study after study has been conducted to determine what […]
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
Should we ask visitors to fill out a form in order to download an e-book or a report? This is a very common practice but is it the right thing to do to generate goodwill and invite visitors to visit your site again.
Although some B2C companies have been amazingly successful with Facebook, as to the B2B world, with few exceptions, it just never happened.
Product releases can prove very effective in marketing new and old products if sent out on a consistent basis every month
Starbucks is in the People Business and other QuickTakes