In my industry, large companies that are looking to hire a public relations (PR)/communications agency will most often select a very large PR company to partner with. One of the main reasons these companies do this is because it’s safe. The thinking is that if the agency is as big as it is, then it […]
PR marketing communications is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to repeat that ad as many as […]
Every manufacturer we work with is looking for alternatives to advertising for getting their products promoted. There is nothing wrong with advertising, don’t get me wrong; it’s just that because it’s gotten so hard to get anyone’s attention today, footing the bill for that $5,000 full-page ad has become tougher and tougher to swallow. So, […]
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Some brands have discovered a powerful way to get end-customers to know about their products and its called native advertising
Google is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. With that in mind, study after study has been conducted to determine what […]
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
First steps in hiring a public relations firm. Many businesses consider hiring a PR firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because […]
URLS are very important to SEO. When we talk about Google and “findability,” typically the discussion focuses on such things as keywords, algorithms, the value of content, or optimization. But invariably overlooked is the URL or web address. Just as important keywords and algorithms, URLs must be searchable and user-friendly. As most people now know, […]
Joe Pulluzi, founder of the Content Marketing Institute and author of the book, Epic Content Marketing, lists this info graphic as one of the most significant info graphics ever made regarding content marketing.