An effective inbound marketing strategy is to prepare a credible article and place it under the byline of a key company person in an organization. By doing so and having the article published in a key trade publication online or in print will help position the author as an industry expert on specific topics. The key […]
Hashtags: At one time, hashtags were mostly found on Twitter, but now Facebook (as of June 2013), Google+, Instagram, and other social media outlets have also incorporated them into their sites
Native advertising refers to advertising in the guise of an editorial that is published in a print or online publication.