Have a goal. Before starting a blog, make sure you have a goal. Are you trying to promote the company and products or just address topics of general interest? If the blog is used for product promotion, the more subtle and tactful it is, the more effective it will be. Consider your audience. Writing for […]
The term “inbound marketing” is commonly heard among marketers today and those wishing to promote a product or service. Less common is the term “pull marketing.” In many ways, these two terms overlap, but they are not the same thing.