Keeping a public restroom clean and sanitary is a significant challenge every business faces. And it is crucial. Without a clean and sanitary restroom, its possible customers will never return. This is especially true in the restaurant industry, where customers are much more cleanliness savvy than in the past. But many business owners underestimate how […]
PR marketing communications is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to repeat that ad as many as […]
Inbound marketing strategies are a perfect way to get a new company or an existing company introducing new products known. One such company that few of us have ever heard of – but one that may play a very significant role in protecting our personal data in the future – is called Entersekt. Based in South […]
Have a goal. Before starting a blog, make sure you have a goal. Are you trying to promote the company and products or just address topics of general interest? If the blog is used for product promotion, the more subtle and tactful it is, the more effective it will be. Consider your audience. Writing for […]
To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying advertising on various mediums. This could be magazines, television, radio, on the Web, through flyers – […]
Every manufacturer we work with is looking for alternatives to advertising for getting their products promoted. There is nothing wrong with advertising, don’t get me wrong; it’s just that because it’s gotten so hard to get anyone’s attention today, footing the bill for that $5,000 full-page ad has become tougher and tougher to swallow. So, […]
The term “inbound marketing” is commonly heard among marketers today and those wishing to promote a product or service. Less common is the term “pull marketing.” In many ways, these two terms overlap, but they are not the same thing.
First steps in hiring a public relations firm. Many businesses consider hiring a PR firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because […]
LinkedIn Opens the door for you to become the publisher you have always wanted to become.
Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.