For those B2B organizations that have products that need some explaining in order for the end-user to fully appreciate and understand them, advertising might not be the best marketing option. People are paying less and less attention to traditional ads, we all know that, and many times it is hard to explain the benefits of […]
A new product launch requires a new product marketing plan. Here are some get steps in a new product marketing plan that gets attention.19 The first step: pay attention to timing. In the professional cleaning industry, it is best to introduce a new product two to four months before the ISSA tradeshow.New The next step is […]
What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.
The Power of “Buzz” marketing is all about getting the features and benefits of your products and services out to your buyers.