For those B2B organizations that have products that need some explaining in order for the end-user to fully appreciate and understand them, advertising might not be the best marketing option. People are paying less and less attention to traditional ads, we all know that, and many times it is hard to explain the benefits of […]
PR marketing communications is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to repeat that ad as many as […]
Contrary to what many people think, PR (public relations marketing) is one of the most cost-effective ways for a brand to get their message heard. While a full-page advertisement in a trade publication can cost from $3,000 to $5,000 or more, a feature article, 1,200 words, in a major trade publication typically costs around $800. […]
Ladies may not know this, but often urinals in men’s restrooms in bars and restaurants are filled with ice. Sixty or more years ago, even high-end hotels made sure their urinals were packed with ice throughout the day. But why? Well, it has a lot to do with odors and taking aim. To help us […]
5,000 households have been impacted with more than 2,000 people being asked to exit their homes Laval, Quebec, Canada – The first week of May, Montreal, Quebec, and other parts of Canada saw more rain than what is typically received in an entire month. This has caused floods throughout these areas resulting in ten Canadian […]
The stats are in. Each year, the Content Marketing Institute survey’s B2B and B2C companies throughout the country to find trends in the use of content marketing programs. Content marketing is a form of inbound marketing. Typically, it involves words (web blogs), videos, graphics, and other varieties of communications to teach and educate end-users. This […]
“Advertising is necessary for competition…but good PR educates.” – Steve Jobs, Apple co-founder Eighteen hundred corporate executives say PR is more important to a company’s success than advertising. – The Fall of Advertising and the Rise of PR by Al and Laura Ries “Seventy-two percent of senior-level marketers said PR is most valuable in supporting product […]
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.