5,000 households have been impacted with more than 2,000 people being asked to exit their homes Laval, Quebec, Canada – The first week of May, Montreal, Quebec, and other parts of Canada saw more rain than what is typically received in an entire month. This has caused floods throughout these areas resulting in ten Canadian […]
The stats are in. Each year, the Content Marketing Institute survey’s B2B and B2C companies throughout the country to find trends in the use of content marketing programs. Content marketing is a form of inbound marketing. Typically, it involves words (web blogs), videos, graphics, and other varieties of communications to teach and educate end-users. This […]
“Advertising is necessary for competition…but good PR educates.” – Steve Jobs, Apple co-founder Eighteen hundred corporate executives say PR is more important to a company’s success than advertising. – The Fall of Advertising and the Rise of PR by Al and Laura Ries “Seventy-two percent of senior-level marketers said PR is most valuable in supporting product […]
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.