The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
B2B digital marketing is constantly evolving. About the only thing we are sure of is that it is here to stay. But where will it be a year from now? Five years from now? Lee Odden, a B2B digital marketing strategist, asked several people from such leading organizations as Cisco, IBM, Dell, Google, Intel, Marketo, […]
First steps in hiring a public relations firm. Many businesses consider hiring a PR firm – also known as a marketing agency, brand marketing firm, or public relations agency – without fully understanding what these firms really offer or will cost. For example, one client of mine told me they were hiring our firm because […]
Yoast suggest is a nifty alternative to Google Key Words Planner that is much easier to use and can be used by anyone.
Teen pregnancy actually declined after “16 and Pregnant” aried
SEO Basics: It’s a good idea, whether you are in charge of your company’s website, or not to have a good understanding of what these SEO terms mean and how they can impact your company site.
Content Marketing…the goal and the purpose
Marketing and the Art of Giving. Giving is a powerful marketing tool…92 percent of Americans have a more positive image of a company that gives to worthy causes
What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.
You’ve got to give them some “value” for securing their contact information, and one of the best ways to do this is by giving away valuable content. The key word here is “valuable.”