Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
Content marketing is the creating and distributing of valuable and compelling content with the objective of driving profitable customer action…in other words, sales.
Marketing and the Art of Giving. Giving is a powerful marketing tool…92 percent of Americans have a more positive image of a company that gives to worthy causes
What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.
LinkedIn is now the third-fastest-growing social network, and because the site is very professional and business focused, this growth may be able to help you and your company in the near future
You’ve got to give them some “value” for securing their contact information, and one of the best ways to do this is by giving away valuable content. The key word here is “valuable.”
What is public relations? The definition of public relations (PR) evolves as our world, our customers, and our methods of communication change.