To understand what inbound marketing is all about, we should step back and take a look at what constitutes outbound marketing – the way companies have been marketing their goods and services for centuries. Traditional outbound marketing involves buying advertising on various mediums. This could be magazines, television, radio, on the Web, through flyers – […]
A B2B marketing strategy is very focused on keyword selection. However, when developing keywords for a website, many organizations forget that keywords and long-tail keywords—multiple and more specific keywords in a sentence-type format—should be based on how people actually use the Internet. For instance, simply using the keywords “plane tickets” will likely not attract much […]
“Thoughts are things,” and powerful things at that, when they are mixed with definiteness of purpose, persistence, and a burning desire for their translation into riches, or other material objects.”
Joe Pulluzi, founder of the Content Marketing Institute and author of the book, Epic Content Marketing, lists this info graphic as one of the most significant info graphics ever made regarding content marketing.
LinkedIn Opens the door for you to become the publisher you have always wanted to become.