Many people and organizations now use LinkedIn to look for a new job and to promote themselves and their expertise. However, many do not take full advantage of the complete marketing punch LinkedIn offers. Below are some suggestions on using LinkedIn to its full potential.
Due to concerns about social media, some people keep their LinkedIn profiles private so only family, friends, and a select group of people can view it. Those looking for a new job, companies looking to tactfully promote their brand or products, and individuals who are interested in revealing their expertise should keep their active LinkedIn profiles public. This allows potential employers as well as end-customers to find you, increasing your visibility significantly.
Customize Your URL
LinkedIn automatically assigns your profile a URL. Typically, it is a number or combination of random numbers and letters that describe nothing about you or your organization. It is relatively easy to customize your URL so that it is more descriptive and, better yet, more search engine friendly in LinkedIn and major search engines. For example, Bill Jones, a CPA in Chicago, could benefit from this URL: www.LinkedIn.com/chicagocpaBillJones. Go to “edit profile” and look for your URL. It will be located on the right hand side.
Complete Your Profile
LinkedIn will provide a percentage as to how complete your profile is and even make suggestions as to what it should include. The more complete your profile, the better. Your “indexibility” is enhanced, which means you will improve your search engine optimization. Provide information such as job titles, skills, your blog if you have one, and even a slideshow or video.
Add Keywords Wisely
When you prepare your profile or update it, always consider the keywords that you use to describe yourself or your company. These keywords must always be about you, your skills, or your organization and its products. Remember, people will likely not be searching for you under your name or business name, but based on your skills or what your company offers. Using our Chicago CPA example, Bill Jones should use keywords such as “accountant,” “CPA,” “taxes,” “tax specialist,” etc.
Finally, another way to enhance your visibility is to add what are called back links to your profile. Back links can be added to your blog, a video, Facebook or Twitter, and any social media site or URL that helps promote you and your company.