When a visitor comes to your website, your website landing page should tell them what your site is all about?
The ABCs of the First Sentence on a Landing Page
I have a client now that has addressed this very effectively. This is a mat manufacturer and the first thing in bold letters you see when visiting the company’s site is: We Make Mats.
Pretty clear. You know exactly what they make and what this company is all about.
But many business websites give the visitor no idea what the site is all about, what they do, and what the visitor can hope to find on the site. So it is very important to note upfront, in bold letters right from the start, what your company is all about.
Easier said than done. Here’s a little formula that can help you create a first sentence on your home page or a specific landing page so visitors know exactly what your site is all about:
- We make A
- For B
- So that they can do C.
Using our mat manufacturer’s example, we could expand that first sentence to something like this:
“We make mats for buildings to help them stay clean and healthy.”
This will work for a manufacturer. You will have to adjust it if offering a service, but the same ABC formula should work.
Now, one of the first problems you are likely to have is keeping this sentence short. What we have above is 12 words. Try to bring your site’s first sentence down to a maximum of ten words, or less if you can.
I have brought the example above down to under nine words.
“We make mats to keep buildings clean and healthy.”
Before using this formula, check how many visitors you now have visiting the site and how long they stay at the site?
Now add your landing page sentence and make it clear and bold. Wait about three months and see if your visitors stay at the site longer and even better, if your conversion rate has gone up (more sales, more leads). Then you know you have a first sentence that is working for you.
For more help and assistance, contact Robert@alturasolutions.com