83%

Eighty-three percent of B2B purchasing decisions start by reading content on social media and in trade publications. ~~Forbes

96%

Ninety-six percent of B2B marketers use LinkedIn and social media to distribute their content. ~~LinkedIn

80%

Eighty percent of decision makers believe quality content enhances perceptions of a brand. ~~Edelman/LinkedIn

57%

Fifty-seven percent of B2B buyers say content published on LinkedIn builds brand awareness for little-known brands. ~~Edelman/LinkedIn

47%

Forty-seven percent of B2B buyers say online published content led them to discover a new brand. ~~Edelman/LinkedIn

64%

Sixty-four percent of B2B buyers say quality content is a trustworthy way to assess a brand. ~~Edelman/LinkedIn