Content vs. Thought Leadership Marketing?

Content marketing is designed to be informative, attract the attention of search engines, and get more visitors to your site. On the other hand, Thought Leadership marketing for Jansan organizations, is more insightful content, showcasing your products and services.

The Goals of Thought Leadership Marketing?

The goals of Jansan Thought Leadership marketing are to share your expertise, attract new clients and customers, and market your products and services. It also allows your organization to share your unique perspective about the cleaning industry and its direction.

Benefits of Thought Leadership Marketing

LinkedIn concluded that brands that cultivate a culture of Thought Leadership reap greater sales than those that do not. "Thought leadership marketing is a powerful way to connect with decision makers." Oh, and the ROI? "These brands stay in business and get new business."

Thought Leadership Marketing Sets You Apart

In 2020, the Gartner Group identified thought leadership marketing as "a major business trend that has rapidly become an established field in marketing. It is a basis of competitive differentiation when well-informed buyers see little perceived differences between solution providers.”

Technology Need for Thought Leadership Marketing

An effective Thought Leadership marketing program for Jansan and other B2B organizations requires search engine optimization. We maintain client websites, installing the most powerful SEO "bots." These read your content and suggest ways to make it more search engine friendly.

Pricing Thought Leadership Marketing

The best pricing structure for Thought Leadership marketing is a set monthly fee based on an identified scope of services. Experience shows this to be the most effective – and cost-effective - program. Pricing options are available plus there are no contracts. The program can be adjusted as needed at any time.