90%

Ninety percent of marketers now use video as a marketing tool.

83%

Eighty-three say content distinguishes them from their competitors

82%

Eighty-two percent of marketers are actively investing in content marketing

67%

Sixty-seven percent of marketers say content marketing generates leads.

72%

Seventy-two percent of marketers say content marketing educates customers.

81%

Eight-one percent of marketers view content as a core business strategy.