Content vs. Thought Leadership Marketing?

Content marketing is designed to be informative, attract the attention of search engines, and get more visitors to your site. Thought Leadership marketing, on the other hand, is more insightful content, showcasing your expertise to your industry and potential clients.

The Goals of Thought Leadership Marketing?

The goals of Thought Leadership marketing are to attract new clients and allow them to draw on your knowledge so they can develop innovative ideas that sets them apart from their competitors. It also allows you to share your unique perspective about your industry and identify future trends.

Benefits of Thought Leadership Marketing

LinkedIn investigated the impact of Thought Leadership marketing on business generation. They concluded: brands that cultivate a culture of Thought Leadership reap greater sales than those that do not. "Thought leadership is a powerful way to connect with decision makers."

Thought Leadership Marketing Sets You Apart

In 2020, the Gartner Group identified thought leadership marketing as "a major business trend that has rapidly become an established field in marketing. It is a basis of competitive differentiation when well-informed buyers see little perceived differences between solution providers.”

Technology Need for Thought Leadership Marketing

An effective Thought Leadership marketing program is dependent on search engine optimization. Most SEO "plug-ins" work with WordPress; others are available for other types of sites as well. These plugins “read” your content and then suggest ways to make them more search engine friendly.

Pricing Thought Leadership Marketing

The best pricing structure for Thought Leadership marketing is a set monthly fee based on an identified scope of services and deliverables. Experience shows this to be the most effective – and cost-effective - program. Charges start at $1,500 per month. There are no contracts, and the program can be adjusted as needed at any time.