Inbound marketing involves creating content and publishing articles in the trade publications your readers read and trust. It helps end-customers understand the value of your products and services.
Articles published in trade publications is a form of pull marketing. We do not pay for these placements. It is referred to as earned media. End-customers read about the value of your products or services. It is the engine that drives inbound marketing, generating leads and sales.
MARKETING CONTENT CREATION
A marketing content creator can push (or pull) your business forward. We do this with videos, newsletters, blogs, infographics, develop social media strategies, and publish articles in major trade publications.
Marketing Content Creation
UNDERSTANDING DIGITAL MARKETING
Digital marketing involves social media strategies that engage visitors and address their needs and challenges, ultimately resulting in visitors becoming fans and, eventually, customers.
THE IMPORTANCE OF MEDIA RELATIONS
Although establishing working relationships with key business-to-business (B2B) trade publication editors takes time, such efforts often prove invaluable to our clients.
EMAIL MARKETING AND NEWSLETTERS
Email marketing and email newsletters have power. They can be designed to educate readers and help market your products and services.