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Content vs. Thought Leadership Marketing?
Well-written content marketing is designed to be informative, attract the attention of search engines, and get more visitors to your site. Thought Leadership marketing is more insightful content, showcasing your expertise to your industry and potential clients.
The Goals of Thought Leadership Marketing?
The goals of Thought Leadership marketing are to attract new clients and allow them to draw on your knowledge so they can develop innovative ideas that sets them apart from their competitors. It also allows you to share your unique perspective about your industry and identify future trends.
Benefits of Thought Leadership Marketing
Edelman PR and LinkedIn investigated the impact of Thought Leadership marketing on business generation. They concluded that brands that cultivate a culture of Thought Leadership reap greater
reputation and sales than those that do not. "Thought Leadership is a powerful way
to connect with B2B Decision-Makers."
Thought Leadership Marketing Sets You Apart
In 2020, the research and advisory organization, the Gartner Group, identified thought leadership marketing as "a major business trend that has rapidly become an established field in marketing and a basis of competitive differentiation when well-informed buyers see little perceived differences between solution providers.”
Technology Need for Thought Leadership Marketing
An effective Thought Leadership marketing program is very dependent on search engine optimization. Most "plug-ins" work with WordPress; others are available for other types of sites as well. These plugins “read” your content in different formats and then suggest ways to make them more search engine friendly.
Pricing Thought Leadership Marketing
The best pricing structure for Thought Leadership marketing for both the firm and the client is a set monthly fee based on an identified scope of services and deliverables. This has also proven to be the most effective – and cost-effective - for the client. Further, a fixed fee program can also be easily adjusted.