WHAT IS INBOUND MARKETING?
Inbound marketing involves creating content and publishing articles in the trade publications your readers read and trust. It's effective, powerful, and leads to sales.
WHAT IS EARNED MEDIA?
Articles published in the trade publications your end customers read and trust is the engine that drives inbound marketing, generating leads and sales for your products and services.
WHAT IS BUZZ MARKETING?
The goal of an effective PR, communications, and inbound marketing strategy is to create interest (buzz) around your company and its products or services.
UNDERSTANDING SOCIAL MEDIA
We develop social media strategies that engage visitors and address their needs and challenges, ultimately resulting in visitors becoming fans and, eventually, customers.
THE IMPORTANCE OF MEDIA RELATIONS
Although establishing working relationships with key business-to-business (B2B) trade publication editors takes time, such efforts often prove invaluable to our clients.
THE POWER OF EMAIL MARKETING
Quality, well-presented email newsletters and email marketing can be designed to appeal to readers and stop them from hitting that delete button.