B2B inbound marketing involves creating marketing content and publishing articles in the trade publications your readers read and trust. This way, they realize the value of your products and services.
You do not pay for articles placed in trade publications. They are not advertisements. This is earned media, and is the engine that drives inbound marketing, generating leads and sales.
Marketing content generates sales. This form of pull marketing includes videos, newsletters, blogs, infographics, social media strategies, and published articles in major trade publications.
Marketing Content Creation
We automate digital marketing. Posts are sent out automatically, as often as once per week to build brand awareness, engage with your visitors, and address end customer needs. Ultimately, this results in fans becoming customers.
Establishing strong, working relationships with key business-to-business (B2B) trade publication editors takes time. But such efforts can prove invaluable, generating leads and sales for you and your business.
An effective email marketing strategy often includes email newsletters. They have power and can be designed to educate readers, build brand awareness, and market your products and services.