83%

Eighty-three percent of B2B purchasing decisions start with reading thought leadership content. ~~Forbes

54%

Fifty-four percent of decision makers spend more than one hour per week reading thought leadership content. ~~Forbes

80%

Eighty percent of decision makers believe thought leadership content enhances perceptions of a brand. ~~Edelman/LinkedIn

57%

Fifty-seven percent of B2B buyers say thought leadership content builds brand awareness for little-known brands. ~~Edelman/LinkedIn

47%

Forty-seven percent of B2B buyers say thought leadership content led them to discover a new brand. ~~Edelman/LinkedIn

64%

Sixty-four percent of B2B buyers say thought leadership content is a trustworthy way to assess a brand. ~~Edelman/LinkedIn