AlturaSolutions | B2B PR/Communications Agency

  • Home
  • About
    • Robert Kravitz
  • Contact
  • Services
  • Blog
  • Results
    • Praise
    • Results: Introducing the Kaivac No-Touch Cleaning System
    • Results: Introducing Waterless Urinals
    • Results: Promoting U.S. Products and Portable Carpet Extractors
    • Results: Introducing Enviro Solutions Cleaning Solutions
    • Results: Promoting Green Cleaning and a Green Cleaning Advocate
  • Interviews
    • Understanding Organized Crime in the Retail Sector
    • Waterless FORESIGHTS: The Status of Water in the U.S. Today
    • Retail Theft: Interview with Mike Keenan
    • Political Extremism: Conversations with TAL Global
    • Steve Ashkin INSIGHTS | The Difference Between Green Cleaning and Sustainability
    • VIDEO: Water Efficiency vs. Water Conservation | What’s the Diff?
  • Videos
    • Making It in the Cleaning Business
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Steve Jobs
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Marketing Content Creation
    • Blogging Power
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR
You are here: Home / Blog! / 11 Quick SEO Tips to Help Get Your Web Content Read

May 10, 2020 By Robert Kravitz

11 Quick SEO Tips to Help Get Your Web Content Read

When it comes to marketing, SEO (search engine optimization) is the name of the game for most B2B organizations. However, for many people, this whole SEO thing is baffling. Complicating matters, it’s always changing.   

So, let’s try and make it easier to understand.

Here are 11 Quick SEO Tips to Help Get Your Web Content Read that should explain things and make it all a bit easier:  

  1. Keywords: Keywords are key. There is no mystery to keywords. Typically, your keywords are what your article is all about.

    keywords and SEO

  2. Title: Make sure the keywords are in the title of the article. Also, keep the title short, preferably around eight words.

  3. Meta: Place the keywords in your meta description. This is the 160 characters picked up by the search engines, describing what this content is all about.

  4. Frequency: Make sure the keywords are in the first 40 words of the article. After that, they should be used every 100 to 150 words. Avoid keywords “stuffing.” A 600-word article should only have the keywords repeated about four times.

  5. HTML: There should be no HTML (links, images, videos) at the top of the article or within the first 150 words of the article. This can impede SEO.
  6. Subheadings: Make sure all are H3 headings; if keywords have been used sparingly in the article, the subtitle can include one or more.

  7. Links: A 600-word document can have up to three links. Search engines like links. This includes one or two links to your product page and others to an information source mentioned in the content.

  8. Images: Include one photo with the content. The image should be of a person using the product or service being discussed. The ALT text behind the image should include the article keywords.

  9. Branding: Place your logo in the upper right-hand corner of each content post. That way, when the image is picked up in search engines, it will have your organization’s name on it.

  10. Meta tags: Meta tags help get your content found, but they are not keywords. Meta tags look at the bigger picture of the article. For instance, meta tags for this article might be: #contentstrategy; #seostrategy; #contentwriting; #seotips
     
  11. Content Research: Web content should be well researched, interesting, and useful information written so that it will benefit your target readers. If the content is not worth reading, there is no reason to bother with SEO. It’s just not going very far.   

We need to expand on this last point because it is essential. As important as keywords are in web content, do you know what attracts a search engine to your content and improves your SEO?  

It’s how many times people share it. An article that is shared ten times will get little search engine notice. However, shared 1,000 times, and all of a sudden, the search engines take note.   

AlturaSolutions Turns Words into Sales | 312-880-8176

SEO

Filed Under: Blog!, Content Marketing Academy Tagged With: contantmarketing strategy, contentmarketing, seo, seo basics

Our Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Follow us on Twitter

Tweets by @alturasolutions

Services

  • Thought Leadership Marketing
  • Digital Marketing
  • Content Marketing
  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

  • 10 Tips for Effective Interview Marketing
  • Top 10 Mistakes Companies Make about Press Releases
  • The Power of Content Marketing
  • Confirmed: Video Marketing is an Effective Marketing Tool
  • A Q&A About Interview Marketing

Contact Us

Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

facebook AlturaSolutions linkedin AlturaSolutions

Copyright © 2023 · Log in