Every minute, thousands of posts on LinkedIn and other social media platforms exist. With traffic like that, how can a B2B marketer make their social media posts stand out?
Well, depending on the product or service, one way is to select your social media platforms carefully. Some are very B2C focused. Others are primarily B2B focused. Those are the ones you want to concentrate on if you are in the B2B sector. LinkedIn is at the top of the list, followed by Facebook and YouTube.
That’s just the first step. Here are xxx more tips on how to get your social media posts noticed, whichever platform you choose:
Post social media posts frequently.
Who says a post can go up once and that’s it? We may post one item as much as three times in one day on different social media platforms and repeat the whole process a few days later. Consistent posting helps get them noticed.
Photos, videos, infographics, and written content should all be part of your social media mix. It looks more interesting, which can increase views and engagement.
Know when to post.
Twitter is active at about any time. If you are using Facebook, the best times to post, according to recent stats, are between 12 pm and 3 pm. I have had surprisingly reliable results posting on LinkedIn after 6 pm and late afternoon on Sunday.
Use hashtags, but sparingly.
With some posts today, virtually all the content is written with hashtags. That can work against you, if for no other reason than it makes it hard to read. Best use no more than three to five hashtags and separate them from the content in the post.
Images are crucial. Just make sure they are relevant to the post. Also, the ALT text behind the image must apply to the post.
Post articles on LinkedIn.
We know about publishing posts on LinkedIn, but what about articles? Well, the first thing you should know is that in most cases, articles posted on LinkedIn are automatically posted on Google. It’s a partnership the two have created.
Why this arrangement?
Articles reflect thought leadership. They help make you a leader in your industry and Google likes thought leaders. If the article is on a specific topic and has the right keywords, it likley get picked up in organic searches in other search engines as well. But before doing this, take the time to learn how to post an article on LinkedIn and some of the tricks to make the article more interesting along with enhanced SEO capabilities.
This refers to cross-linking your posts. For instance, if a post is on Facebook, include a link to the same post on Twitter. If on Twitter, link it to LinkedIn. More links to an article, no matter where they came from, suggest this is important to the search engines.
Social Media and Google AdWords.
Yes, working with Google AdWords can be confusing until you get the hang of it. But it’s free, and you should be able to find the best keywords to give your posts more exposure.
Rank Math and Yoast
Finally, check out Rank Math or Yoast to help improve your site’s SEO. These are the best SEO tools I have found. They are quality products that keep improving as SEO changes. In some cases, they are free, however the paid upgrades are much more effective. They rank your post, indicating how likely it will get picked up by search engines, and then recommend steps to improve that likelihood. Try the free versions first or any trial version and decided for your self.
Here is another post on social media metrics you may find of value.
Robert Kravitz is president of AlturaSolutions, Which Provides Content Marketing Strategies for the Professional Cleaning Industry. He can be reached at: email@example.com