Tuscaloosa, AL – With the ISSA Show North America less than a month away, now is the time to take steps to make the most of the show.
Attending a trade show requires some planning.
To help distributors and attendees get the most out of this year’s ISSA show, we turn to Michael Wilson, Vice President of Marketing for AFFLINK, a leading sales and marketing organization for Jansan distributors, and by his own admission, a “trade show veteran.”
Here are some of Wilson’s suggestions:
1. Register in advance for the show. This saves time, and usually there are savings for early registration.
2. Know who will be there.
3. Make a list of the personal and business goals you want to achieve at the show.
4. Pick a list of people you want to meet at the trade show and add this to your list of goals.
5. Dress the part. Trade shows have gotten very informal. But wearing a sharp sports coat for men or a polished outfit for women typically opens more doors for you.
6. Stop giving out business cards. In fact, don’t carry them. All too often, they just get lost. If you are interested in following up with someone, get their business card or contact info.
7. Take advantage of the last couple of hours of the day. Sure, everyone is tired, but people are more likely to remember you if they meet you closer to the end of the day.
8. Avoid busy booths. It will be hit or miss whether you will be able to talk to someone you want to meet — or get to talk to anyone at all.
9. Back in your hotel room, organize the materials you gathered at the show and note why you collected them.
“Finally, enjoy the show [and] take advantage of any parties,” adds Wilson. “Just remember, even at the parties, be on your best business behavior.”
Editors please note: The word “AFFLINK” is always capitalized.