A branded article is a piece of content that is created by a brand or advertiser but is published on a third-party website or platform. It is typically designed to promote the brand or its products or services, but it is not explicitly labeled as an advertisement. They can be written in a variety of […]
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Content Marketing Services
Prepare and post search engine optimized (SEO) content for your company website. Prepare and distribute electronic newsletters along with email marketing. Create videos and podcast interviews to be posted on your company website. Content marketing comes in many shapes and sizes, but the goals are the same. By educating your prospects, you build trust, […]
More Best Practices for Content Marketing
Content marketing is much different than traditional marketing. With traditional marketing, the goal is to shout about a product or service. Social Media Services However, with content marketing, there is no shouting. Further, what product or service promotion there is, is at a minimum and very tactfully done. In fact, in most cases, content marketing […]
Does Content Marketing Still Work?
When AlturaSolutions started offering content marketing services a decade ago, there was undoubtedly less competition, making it more effective. Few B2B organizations even had a blog or content marketing section on their websites, so they were eager to get started. But today, things are quite different. Nowadays, virtually every B2B organization has some form of content marketing program. Most […]
The Value of Content
Does Content Still Matter? When AlturaSolutions Communications was founded in 2002, our objective was to describe the features and benefits of our clients’ products and services in major trade publications. Invariably, we looked for manufacturers in the professional cleaning industry – our primary niche at the time – that manufactured products that needed to be […]
AlturaSolutions Services | Content Marketing Strategies for the Professional Cleaning Industry
Social Media Services Optimize your company/personal profile on LinkedIn Prepare and publish articles and posts on your LinkedIn platforms Distribute content, podcasts, and videos to your social media platforms. A 2021 study by LinkedIn finds that executives turn to thought leaders – both organizations and individuals – before recommending and making final decisions for their […]
Do You Know the Power of Content When it Comes to Generating Sales?
The 5 Key Characteristics of Content Marketing
From Our June 2020 Newsletter. Click the Image and have a Peek. AlturaSolutions Turns Words into Sales | 312-880-8176
The 5 Key Characteristics of Content
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
Content Marketing Case Study: Saving a Family Business with Words
“As we were looking for ways to grow, content marketing kept coming up, the experts [we talked to] were all saying ‘You need to be in content marketing’ in order to grow.”
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