“Now published articles will be available for hundreds of thousands of
potential [end] customers to see.”
Chicago, IL – AlturaSolutions Communications, a PR and communications company serving the professional cleaning, food service, uniform, distribution, and HVAC industries, announces it has created a new division to provide digital marketing services for its clients.
Founded in 2002, the primary focus of AlturaSolutions has been to prepare and have published business to business articles bylined by some of the top thought leaders in the industries it serves.
“A thought leader is a trusted source sharing innovative ideas within an industry,” says Robert Kravitz, president of AlturaSolutions Communications. “It has become less the reserve of academics and more the domain of business leaders today.”
Thought leadership, according to Kravitz, helps bolster a firm’s image among end-customers, generates interest in a firm’s products and services, and with it, sales. “In many ways, it is the oldest form of inbound marketing. This is when end-customers come to you instead of the other way around.”
With the integration of the digital marketing division, AlturaSolutions will take the next step, sharing these thought leadership articles on pertinent social media platforms. “Now, instead of an article just being available to 10,000 to 20,000 subscribers of a magazine or just those visiting a publication’s website, it will be available for hundreds of thousands of potential [end] customers to see.”
The timing of this add-on service could not be more appropriate. In July 2019, a Pew Research Center survey found that three out of every ten U.S. adults are “almost constantly” using electronic devices such as smartphones, tablets, and computers.
It also found that more than 80 percent of Americans are online daily, and if they use a smartphone or mobile device, that number jumps to 92 percent.
“This was when we knew we had to get on the digital marketing bandwagon,” says Kravitz. “Further, it is younger people, now in management positions that are online the most. These are the people we need to reach for our clients because they are the ones making business decisions for their employers.”
About AlturaSolutions Communications, Inc.
AlturaSolutions Communications, based in Chicago, IL. is a communications, public relations, consulting, and marketing firm, working specifically within the jansan, food service, HVAC, uniform, and building industries.
Telephone: 312 880 8176
Web site: www.alturasolutions.com