AlturaSolutions | Thought Leadership Marketing Agency

  • Home
  • About
    • Robert Kravitz
  • Services
    • Client-Published Articles
  • Insights
  • Case Studies
    • Case Study: Introducing the Kaivac No-Touch Cleaning System
    • Case Study: Introducing Waterless Urinals
    • Case Study. Promoting U.S. Products and Portable Carpet Extractors
    • Case Study: Introducing Enviro Solutions Cleaning Solutions
    • Case Study: Promoting Green Cleaning and a Green Cleaning Advocate
    • Praise
  • Videos
    • We Help B2B Experts Become Thought Leaders
    • Why Hire AlturaSolutions?
    • Video: What is PR
    • Say, What Do You Know About B2B Marketing Videos
    • What We Do
    • How to Hire a B2B Inbound Marketing Company
    • Do You Know the Power of Content When it Comes to Generating Sales?
    • COVID and Marketing. What to do Now?
    • Earned Media vs. Branded Articles
    • Steve Jobs
    • Windows 95
    • PRINT IS DEAD, RIGHT?
    • Marketing Content Creation
    • Blogging Power
    • Thinking About Cutting Your Marketing Budget? Maybe Think Again
    • Inbound Marketing/Outbound Marketing What’s the Diff?
    • The Power of PR
  • Contact
You are here: Home / Results / Client-Published Articles / Top Six Mistakes Companies Make about Press Releases

September 7, 2019 By Robert Kravitz

Top Six Mistakes Companies Make about Press Releases

Chicago – Press releases, which are news stories, is still one of the most effective ways for a company to get their news out to their customers, potential customer, vendors, and related organizations. 

 Not only may it get picked up by the trade publications served in the company’s industry, it invariably finds its way on to search engines, spreading the news far and wide.

However, some press release never see the light of day. According to Robert Kravitz, president of AlturaSolutions Communications, the top six reasons for this are the following:

Not Newsworthy. This is probably the biggest problem. B2B editors take about three seconds to determine if a press release will benefit their readers. If not, it is not posted.

Too Promotional. This is the second most frequent reason some press releases go nowhere. Remember, a press release is a news item. If it is to promote a product or service, again, it’s likely not to be published.

Timing. Never send a press release out after noon on Friday or before 9 am on Monday. Editors get hundreds of news stories. If it goes out during these time periods, it likely will get lost in the shuffle. 

Jargon. This refers to hard to understand words or terms specific just to one industry. Editors like to see press releases that are easy to read, are easy to understand, and of interest to all their readers.

Boring Title. Trade publication editors invariably change the title of a press release. So, why would we need an exciting title? It’s needed to catch the editor’s eye. If they see an exciting or interesting title, the chances go up the news story will be published.

Bland presentation. Submitting just text and paragraphs can get dull very fast. Add “bullets;”  a headshot of someone quoted in the press release’ list; along with quotes. However, too many quotes from too many people can cause confusion. Best quote no more than two people and make their quotes short. 

###

About AlturaSolutions Communications

Based in Chicago, AlturaSolutions Communications prepares and publishes educational articles that discuss the value, benefits, and features of your products and services. These articles are published in major B2B trade publications, the ones your customer’s read and trust. The company also produce an ongoing stream of search engine optimized blogs, news stories, product releases, digital marketing services, and case studies. Reach them at www.alturasolutions.com

 

Filed Under: Client-Published Articles Tagged With: news story, press releases, write better press releases

Our Services

  • Thought Leadership Marketing
  • Social Media Marketing
  • Content Marketing
  • Article Publishing
  • Email Marketing

Follow us on Twitter

Tweets by @alturasolutions

Services

  • Thought Leadership Marketing
  • Social Media Marketing
  • Content Marketing
  • Article Publishing
  • Email Marketing

Recent Posts

  • VIDEO: What Bill Gates, Steve Jobs, and Others Think About Public Relations
  • The Magical Power of Articles Published by Alturasolutions
  • Is it Fake News? Here are Some Ways to Detect Fake News
  • Waterless Urinals Found in the Most Water Efficient Model T Showroom in Town
  • Getting On the E-Learning Bandwagon

Contact Us

Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 3600 North Lake Shore Drive, Chicago, IL 60613

facebook AlturaSolutions twitter AlturaSolutions linkedin AlturaSolutions

Copyright © 2022 · Log in