Social Media Services
- Optimize your company/personal profile on LinkedIn
- Prepare and publish articles and posts on your LinkedIn platforms
- Distribute content, podcasts, and videos to your social media platforms.
A 2021 study by LinkedIn finds that executives turn to thought leaders – both organizations and individuals – before recommending and making final decisions for their company’s choice of service providers or products.
Media Coverage
- Prepare and publish articles and case studies in the trade publications your end-customers read and trust.
- Secure interviews on podcasts
- Prepare and distribute press releases and news advisories.
Do not underestimate the power of trade publications. They still play a crucial role in many industries, educating and informing your end-customers about products, services, and industry trends.
Content Marketing
- Prepare and post search engine optimized (SEO) content for your company website
- Prepare and distribute electronic newsletters along with email marketing
- Create videos and podcast interviews to be posted on your company website.
Content marketing comes in many shapes and sizes, but the goals are the same. By educating your prospects, you build trust, and with trust comes sales.
Website Management
- Audit and then adjust the current site to improve SEO
- Fine-tune current content on the site, including updating bios and mission statements, and headlines, all with SEO in mind
- Regularly update the site and provide branding services.
Website management starts with a thorough understanding of your products, services, and expertise. This allows us to better position your organization so that prospects and new audiences find it.
We create content that helps organizations become thought leaders, turning their products, services, and expertise into business opportunities.
If you are a Thought Leader, individual or organization, ready to take your brand to the next level and would like AlturaSolutions to launch a strategic national PR campaign, let’s connect!
