If location, location, location are the three most important words in real estate, then credibility, credibility, credibility are the three most important words in B2B communications.
If you’re in business-to-business marketing, then you know that one of your biggest challenges is getting your end-customers to trust you enough to buy from you. You know how important this is because it’s one of the first questions we get from our clients: I want to be able to compete with our competitors – how can I get my product or service into my customers’ hands?
We publish articles promoting the value of your products and services in the trade publications your end-customers read and trust. When your potential customers read something that is credible – meaning the topic is professionally researched, thought out, and believable – it educates the reader. You now have an immensely powerful marketing tool.
Article publishing is key to a B2B Inbound Marketing strategy. It can have a very influential impact on end-customers who are much more likely to investigate the product or company discussed than they would otherwise be if they were relying on advertising alone.
AlturaSolutions | B2B PR & Communications | robert@alturasolutions.com
