In August, we suggested to our clients that we make the following changes to the blogs we are writing for you as well as content we are uploading to your websites. We would now like to share these tips and tricks with anyone using blogging as a marketing strategy:
Titles: Titles need some “zing.” We will make several zingy suggestions, but as you review them, please consider other options, such as “Seven ways to do…” “Something you need to know about…” etc. All of these can be eye-catching
Word count: Let’s bring this down to about 400 words instead of 650. Short, sweet, and to the point I believe will get more attention.
Format: The blogs need more subtitles, bullets, and lists. Makes them more interesting. For subheadings, use H-3 for improved SEO.
Search words: Instead of short-tail keywords, which are a string of one-or two-word keywords, I think we should switch to long-trail keywords that are more like a short sentence.
Search Questions: Related to this, the long-tail keywords should be questions, the types of questions a Googler might ask when looking for info on a subject, service, or product.
Meta tags. It appears the “experts” go back and forth on the value of meta tags. Some websites will suggest meta tags automatically so we should use them. However, if your company has a tagline, I recommend turning that into a metatag for every blog posting. For instance, mine is #thePowerofPR
Posting schedule: It’s to get at least two blogs per week published and online.