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April 21, 2022 By Robert Kravitz

There Most Common Obstacles to Becoming a Thought Leader

thought leader

Several studies have been published over the past decade discussing the benefits of a brand becoming a Thought Leader. Many of these studies, for instance, have found that C-suite executives and purchasing agents spend more time consuming Thought Leadership content than other forms of content. Some of these studies are discussed on our website here.   […]

Filed Under: The Power of BUZZ Marketing Tagged With: thought leader

January 26, 2022 By Robert Kravitz

Five Winter Water Saving Tips

water

Here is what can building owners and managers do to save water and cut costs during the winter months? Vista, CA – Nov 28, 2021 – Water is our most precious natural resource – and it’s getting more expensive. In many parts of the country, it is now a supply-and-demand issue. Too little water, too […]

Filed Under: The Power of BUZZ Marketing, AlturaSolutions Newsroom

June 1, 2021 By Robert Kravitz

Getting the Boss Behind Inbound Marketing

inbound marketing

Inbound Marketing and Ways to Win Executive Buy-in

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: inbound marketing, inbound marketing tools, why inbound marketing is important

May 28, 2021 By Robert Kravitz

Are Trade Publications Relics?

earned media and paid media

When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: power of pr, poweroftradepublications, thepowerofPR, trade publications

October 15, 2020 By Robert Kravitz

How Grocery Stores Can Reduce Energy Costs NOW

grocery stores

How Grocery Stores Can Reduce Energy Costs NOW was prepared for client Kaivac. About forty percent of the energy consumed in a typical grocery store is for refrigeration. This is why, commercial refrigeration equipment manufacturers were federally mandated to make their systems 30 percent more energy efficient by 2017. These more fuel-efficient systems can save […]

Filed Under: The Power of BUZZ Marketing

October 15, 2020 By Robert Kravitz

COVID’s Impact on Packaging and Supply Chains

packaging

COVID’s Impact on Packaging and Supply Chains was prepared for client AFFLINK. Based on a late March 2020 study, when the North American impact of COVID-19 was beginning to make itself known, L.E.K. Consulting, a global consulting firm, predicted that the packaging industry’s future was bright and that the pandemic would have a major—positive—impact. According […]

Filed Under: The Power of BUZZ Marketing

September 6, 2020 By Robert Kravitz

Make Sure Matting Is on the Menu

floor maintenance program

Make Sure Matting Is on the Menu was published for Crown Matting Technologies Luigi is the chef at a busy Italian restaurant in downtown Chicago. Each day he comes in about 3:00 in the afternoon and rarely leaves before 11:00 pm. While he handles a number of issues and performs a number of tasks before […]

Filed Under: The Power of BUZZ Marketing Tagged With: crown matting, matting

July 1, 2020 By Robert Kravitz

OCD, COVID-19, and Cleaning Workers

OCD

Hamilton, ON – Around the country, people are returning to their offices.  This means that the people that clean these offices are also going back to work. But everything has changed now. While cleaning workers typically take precautions to protect their health when working, they may take added precautions now that may prove unhealthy. According […]

Filed Under: The Power of BUZZ Marketing Tagged With: Kaivac, OCD

July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 20, 2020 By Robert Kravitz

Importance of Website Content for B2B Buyers

b2b inbound marketing

June 16, 2020 – Chicago, IL – A study released in April 2020 by market research company, FocusVision, finds that most B2B buyers find the content they need to make buying decisions on vendor websites. “In the B2B world, vendor websites typically refers to websites owned and operated by jansan manufacturers or facility service providers,” […]

Filed Under: Blog!, The Power of BUZZ Marketing

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Services

  • Thought Leadership Marketing
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  • Article Publishing
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Recent Posts

  • The Making of a Thought Leader
  • 3 Key Thought Leadership Marketing Tips
  • There Most Common Obstacles to Becoming a Thought Leader
  • Ready to be a Thought Leader? Hear What an Expert Has to Say First
  • Why We are Now in the Age of Thought Leadership

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Phone: 312-880-8176

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