Inbound Marketing and Ways to Win Executive Buy-in
Are Trade Publications Relics?
When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.
How Grocery Stores Can Reduce Energy Costs NOW
How Grocery Stores Can Reduce Energy Costs NOW was prepared for client Kaivac. About forty percent of the energy consumed in a typical grocery store is for refrigeration. This is why, commercial refrigeration equipment manufacturers were federally mandated to make their systems 30 percent more energy efficient by 2017. These more fuel-efficient systems can save […]
COVID’s Impact on Packaging and Supply Chains
COVID’s Impact on Packaging and Supply Chains was prepared for client AFFLINK. Based on a late March 2020 study, when the North American impact of COVID-19 was beginning to make itself known, L.E.K. Consulting, a global consulting firm, predicted that the packaging industry’s future was bright and that the pandemic would have a major—positive—impact. According […]
Make Sure Matting Is on the Menu
Make Sure Matting Is on the Menu was published for Crown Matting Technologies Luigi is the chef at a busy Italian restaurant in downtown Chicago. Each day he comes in about 3:00 in the afternoon and rarely leaves before 11:00 pm. While he handles a number of issues and performs a number of tasks before […]
OCD, COVID-19, and Cleaning Workers
Hamilton, ON – Around the country, people are returning to their offices. This means that the people that clean these offices are also going back to work. But everything has changed now. While cleaning workers typically take precautions to protect their health when working, they may take added precautions now that may prove unhealthy. According […]
Effective Media Relations
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
Importance of Website Content for B2B Buyers
June 16, 2020 – Chicago, IL – A study released in April 2020 by market research company, FocusVision, finds that most B2B buyers find the content they need to make buying decisions on vendor websites. “In the B2B world, vendor websites typically refers to websites owned and operated by jansan manufacturers or facility service providers,” […]
Earned Media Strategies to Promote Your Products for Free
Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
The Number 1 Blogging Tip for Businesses
The number one blogging tip for businesses trying to improve their ranking on the major search engines is simple: keep your writing natural. This results in the number one benefit of blogging for business: the search engines find your site and, in so doing, promote your website, which is why blogging is essential for your […]
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