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October 20, 2022 By Robert Kravitz

Does Blogging Still Work?

blogging

  Ninth Annual Blogging Survey Just Released It Says Blogging Still Works Each year, Orbit Media, a leading web design and content marketing firm based in Chicago, releases its annual Blogging Survey. The gist of the survey is to identify what works and what does not when it comes to blogging, also known as content […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: blog marketing, blog post, blog writing, blogging, blogging tips

September 4, 2022 By Robert Kravitz

Thought Leadership Marketing

Thought Leadership Marketing

Thought Leadership Marketing

Filed Under: The Power of BUZZ Marketing

April 21, 2022 By Robert Kravitz

There Most Common Obstacles to Becoming a Thought Leader

thought leader

Several studies have been published over the past decade discussing the benefits of a brand becoming a Thought Leader. Many of these studies, for instance, have found that C-suite executives and purchasing agents spend more time consuming Thought Leadership content than other forms of content. Some of these studies are discussed on our website here.   […]

Filed Under: The Power of BUZZ Marketing Tagged With: thought leader

June 1, 2021 By Robert Kravitz

Getting the Boss Behind Inbound Marketing

inbound marketing

Inbound Marketing and Ways to Win Executive Buy-in

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: inbound marketing, inbound marketing tools, why inbound marketing is important

May 28, 2021 By Robert Kravitz

Are Trade Publications Relics?

earned media and paid media

When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: power of pr, poweroftradepublications, thepowerofPR, trade publications

September 6, 2020 By Robert Kravitz

Make Sure Matting Is on the Menu

floor maintenance program

Make Sure Matting Is on the Menu was published for Crown Matting Technologies Luigi is the chef at a busy Italian restaurant in downtown Chicago. Each day he comes in about 3:00 in the afternoon and rarely leaves before 11:00 pm. While he handles a number of issues and performs a number of tasks before […]

Filed Under: The Power of BUZZ Marketing Tagged With: crown matting, matting

July 1, 2020 By Robert Kravitz

Effective Media Relations

b2b marketing

Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: #powerofPR, AlturaSolutions Communications, blogging tips, communications, content marketing, earned media, media relations

June 20, 2020 By Robert Kravitz

Importance of Website Content for B2B Buyers

b2b inbound marketing

June 16, 2020 – Chicago, IL – A study released in April 2020 by market research company, FocusVision, finds that most B2B buyers find the content they need to make buying decisions on vendor websites. “In the B2B world, vendor websites typically refers to websites owned and operated by jansan manufacturers or facility service providers,” […]

Filed Under: Blog!, The Power of BUZZ Marketing

June 20, 2020 By Robert Kravitz

Earned Media Strategies to Promote Your Products for Free

earned media

Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: content marketing, earned media, marketing content

June 20, 2020 By Robert Kravitz

The Number 1 Blogging Tip for Businesses

blogging

The number one blogging tip for businesses trying to improve their ranking on the major search engines is simple: keep your writing natural. This results in the number one benefit of blogging for business: the search engines find your site and, in so doing, promote your website, which is why blogging is essential for your […]

Filed Under: Blog!, The Power of BUZZ Marketing Tagged With: blogging

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