Thought Leadership Marketing
Several studies have been published over the past decade discussing the benefits of a brand becoming a Thought Leader. Many of these studies, for instance, have found that C-suite executives and purchasing agents spend more time consuming Thought Leadership content than other forms of content. Some of these studies are discussed on our website here. […]
Inbound Marketing and Ways to Win Executive Buy-in
When it comes to trade publications, they are on the rebound. This is happening because businesspeople want to find a source they can trust.
Make Sure Matting Is on the Menu was published for Crown Matting Technologies Luigi is the chef at a busy Italian restaurant in downtown Chicago. Each day he comes in about 3:00 in the afternoon and rarely leaves before 11:00 pm. While he handles a number of issues and performs a number of tasks before […]
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
June 16, 2020 – Chicago, IL – A study released in April 2020 by market research company, FocusVision, finds that most B2B buyers find the content they need to make buying decisions on vendor websites. “In the B2B world, vendor websites typically refers to websites owned and operated by jansan manufacturers or facility service providers,” […]
Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
The number one blogging tip for businesses trying to improve their ranking on the major search engines is simple: keep your writing natural. This results in the number one benefit of blogging for business: the search engines find your site and, in so doing, promote your website, which is why blogging is essential for your […]
Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]