Cornell University has had some interesting—and some frustrating—experiences with their content marketing program, which anyone involved with content marketing should know is not uncommon. There’s a lot of trial and error involved with content marketing. Even some of the most successful
OCD, COVID-19, and Cleaning Workers
Hamilton, ON – Around the country, people are returning to their offices. This means that the people that clean these offices are also going back to work. But everything has changed now. While cleaning workers typically take precautions to protect their health when working, they may take added precautions now that may prove unhealthy. According […]
Media Relations
Editors and PR people may seem to be working at cross purposes. For both of our survival, however, we have to find a way to work together.
The Art of Story Telling and Effective Story Telling Techniques
We often hear the term “story telling” as a marketing strategies but many of us are not sure what “story telling” really is and how effective story telling techniques can be used in business. Further, although it’s a common word, effective story telling techniques are not well understood or how they apply to selling a […]
Importance of Website Content for B2B Buyers
June 16, 2020 – Chicago, IL – A study released in April 2020 by market research company, FocusVision, finds that most B2B buyers find the content they need to make buying decisions on vendor websites. “In the B2B world, vendor websites typically refers to websites owned and operated by jansan manufacturers or facility service providers,” […]
Earned Media Strategies to Promote Your Products for Free
Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
The Number 1 Blogging Tip for Businesses
The number one blogging tip for businesses trying to improve their ranking on the major search engines is simple: keep your writing natural. This results in the number one benefit of blogging for business: the search engines find your site and, in so doing, promote your website, which is why blogging is essential for your […]
The Power of Marketing Content in a Nutshell
Marketing content is one of the most effective and powerful ways to promote your products or services. And what makes it even more appealing, it is far less costly than advertising and many other forms of marketing. A full-page ad in a trade magazine can cost $3,000 to $5,000 or more. Usually, you have to […]
How a Public Relations Program Cleared the Air
Public relations can be used in many different ways. For instance: Slovenia is a small country in Central Europe which had a colossal problem: air pollution. While it only has a little over two million people, most of the buildings, schools, and especially the houses, in the 1990s were powered and heated by burning coal, […]
PR Gets Adults to Drink Chocolate Milk
Let’s be frank. When was the last time you drank chocolate milk? The last time I remember drinking chocolate milk was when I was still in elementary school. Once I entered junior high, it was over. After all, only little kids drink chocolate milk, right? Well, apparently I was not the only one that believed […]
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