Case Study. Promoting U.S. Products and Portable Carpet Extractors At a time when many carpet cleaning technicians were moving from portable carpet cleaning extractors to truck-based units, U.S. Products, was concerned that their business would be negatively impacted. All their machines were portables. These were also hot-water portable extractors. In most cases, a hot-water extractor […]
Why We Need to Audit Our Way into Cost Savings
With inflation hitting us right and left, senior and long-term care facilities need to audit their way into savings. Everything they purchase, from food to nursing supplies, has gone up in recent months. Meanwhile, senior care staffing costs have also jumped tremendously throughout the country. Jay Moskowitz is the CEO of Visage Senior Living in […]
Does Blogging Still Work?
Ninth Annual Blogging Survey Just Released It Says Blogging Still Works Each year, Orbit Media, a leading web design and content marketing firm based in Chicago, releases its annual Blogging Survey. The gist of the survey is to identify what works and what does not when it comes to blogging, also known as content […]
The new Mercedes-Benz Stadium Is a Trailblazer
The new Mercedes-Benz Stadium Is a Trailblazer was published for client Waterless Co., In, The Mercedes-Benz stadium adopted a number of water-reducing strategies before it opened. Among these initiatives are the following Installing high-efficiency toilets that use less water than those required by government regulations; Xeriscaping green space, including planting drought-resistant plants; Selecting mechanicals, such […]
10 Ways to Reduce Water Consumption in Commercial Buildings
10 Ways to Reduce Water Consumption in Commercial Buildings was prepared for client Waterless Co., Inc. The summer months are when water usage and water consumption often surges in North America. And this summer, after years of drought in many parts of the U.S., commercial facilities like office buildings are going to be asked to […]
Five Things Managers Should Know About Sewer Odors
Five Things Managers Should Know About Sewer Odors was prepared for client Waterless CO., Inc. Many schools and commercial facilities are impacted by what is typically known as sewer odors. This is an odor problem that can be worse in areas of a facility that are used infrequently. However, many building managers don’t know what […]
Content Marketing Case Study: Saving a Family Business with Words
“As we were looking for ways to grow, content marketing kept coming up, the experts [we talked to] were all saying ‘You need to be in content marketing’ in order to grow.”
The Demise of Cold Calls. The Rise of Content
Telephone cold calls have always been difficult and very hit-or-miss for everyone. But in the past few years, at least in the U.S., they are becoming worthless
Manufacturers…You Are Now Publishers
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.