As we discussed in an earlier blog, an inbound marketing program is based on the sharing of quality, credible, and pertinent information that generates traffic to a company’s website, interest in its products and services… leading to sales. We also listed several goals of an inbound marketing program; however, the three which are the most […]

A term you will hear often in B2B article placements and the content marketing world is “thought leadership.” However, many people may not know exactly what a #thoughtleadership article or blog looks like. Because of this, lets start with a definition: A thought leadership article/blog is designed to position your company and the author of […]