Every company starting a blogging program asks how long it will take to get results. By this, they mean, when will they see traffic to their website increase and with it, customer loyalty, trust, and sales. In the past, we would say it takes about six months before this might happen. While this is not […]
New Brand Accelerator Program Announced by AlturaSolutions
“New brand accelerator program combines a range of services designed to enhance brand exposure quickly” Chicago, IL – AlturaSolutions, a public relations and corporate communications firm working with B2B industries, is launching a new marketing service beginning in 2020 called “The Brand Accelerator Program.” The new program combines a range of services designed to enhance […]
Are Trade Publications Dying?
The Death of Trade Publications Has been Greatly Exaggerated When it comes to industry trade publications, the past twenty years have been a rocky road, to say the least. In one industry after another, major trade publications have ceased publication. However, as we shall discuss later, many have found new ways not only to survive […]
Concerns About Native Advertising (Branded Articles)
Alturasolutions helps businesses grow by turning words into sales. For more information, click here. As much as I want to see trade publications thrive, it must be said that native advertising (branded articles) have caused the publishing industry a bit of anxiety and some consumers feel they have been tricked. For instance, according to Shannan […]
Branded Articles: What You Need to Know
The publishing world has been transformed. The old business model, highly dependent on page advertising, is simply not working that well any longer. To help them stay afloat, publishers have developed several new marketing products to supplement the income once derived from traditional advertising. One product that has been receiving much attention is what is […]
Content Marketing Aims to Attract and Assist
What Inbound Marketers Need to Know about the Buyer’s Journey
The buyer’s journey is a three-stage process that looks something like this: Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service. Analysis: The buyer then analyzes the different products or services that might address this situation; as much as 95 […]
11 Quick SEO Tips to Help Get Your Web Content Read
When it comes to marketing, SEO (search engine optimization) is the name of the game for most B2B organizations. However, for many people, this whole SEO thing is baffling. Complicating matters, it’s always changing. So, let’s try and make it easier to understand. Here are 11 Quick SEO Tips to Help Get Your Web Content […]
Headlines that Say “Read Me Now”
Ways to Turn Headlines into Site Readers “Every headline needs to offer a promise that the body copy delivers on,” says Jeff Goins, bestselling author of five books. “They need to sound like amazing opportunities. Otherwise, they’re not much of a promise. The way to capture attention employs power words in your headline that gets the reader […]
Forget Keywords – Key-Questions Can Improve Your SEO
To Improve Your SEO Forget Keywords – Key-Questions, the ones used in searches are the way to improve SEO and get more site visitors
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