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October 1, 2020 By Robert Kravitz

Buzz Words That Need to Buzz Off

buzz words

We see buzzwords in all types of content where they should never be used because they are boring jargon and in most cases too promotional.

Filed Under: Blog!, Content Marketing Academy Tagged With: buzz words, buzzwords, turning words into sales

June 20, 2020 By Robert Kravitz

6 Tips for an Effective Call to Action Button

call to action

Call to action buttons can be very important to convert visitors into subscribers and buyers so most importantly they must stand out

Filed Under: Blog!, Content Marketing Academy Tagged With: call to action

June 20, 2020 By Robert Kravitz

Earned Media Strategies to Promote Your Products for Free

earned media

Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: content marketing, earned media, marketing content

June 17, 2020 By Robert Kravitz

PR Gets Adults to Drink Chocolate Milk

chocolate milk debate

Let’s be frank. When was the last time you drank chocolate milk? The last time I remember drinking chocolate milk was when I was still in elementary school. Once I entered junior high, it was over. After all, only little kids drink chocolate milk, right? Well, apparently I was not the only one that believed […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: chocolate milk

June 8, 2020 By Robert Kravitz

What Good Content Looks Like to Google

good content

Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications

June 7, 2020 By Robert Kravitz

Turning Visitor Engagement into Sales

marketing content creation

Visitor engagement occurs it means that “real people are responding in some measurable way to your content.”

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: content marketing, visitor engagement

June 6, 2020 By Robert Kravitz

Content Marketing and The Ten Commandments

content marketing

Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, blogging tips, content marketing, pr/communications, what is content marketing

June 6, 2020 By Robert Kravitz

Editorial Mission Statements: Should Your Content Have a Mission?

robert kravitz alturasolutions communications

Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.

Filed Under: Blog!, Content Marketing Academy Tagged With: content marketing, editorial mission statements, inbound marketing, what is content marketing

June 6, 2020 By Robert Kravitz

Why Coca Cola Did Away with the Press Release

press release

Today, the only real benefit of a press release is if it gets picked up on Google News or some of the other major online news sites.

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing

June 6, 2020 By Robert Kravitz

The 5 Key Characteristics of Content

content marketing

The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.

Filed Under: Blog!, Content Marketing Academy Tagged With: AlturaSolutions Communications, communications, content marketing, pr/communications, social media for b2b, what is content marketing

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