AlturaSolutions helps businesses grow by turning words into sales. In-house marketing content creation (aka blogs) is all about publishing, relevant, quality, and well-written blogs on a company website that are effectively search engine optimized. This will help draw interest from potential customers and bring more visitors and attention to your site – including repeat visitors. […]
Inbound Marketing Strategy: Getting Your Business Known
AlturaSolutions helps businesses grow by turning words into sales. A company few of us have ever heard of – and in need of an inbound marketing strategy – is called Entersekt. Based in South Africa, this company has developed what are called second or “dual factor” authorization systems. These add an extra step to your […]
10 Blogging Tips and Tricks That Always Work
AlturaSolutions helps businesses grow by turning words into sales. It seems like every few months, another organization comes out with tips and tricks to making blogging more effective. A problem with these tips and tricks is that they often are time sensitive. What worked, say in 2018, may not work so well today. However, there […]
Content Quotas and Jan-San Industry Marketing Content
Content Marketing: Salespeople, realizing the value and power of content marketing, will want to prepare credible, quality, informative articles to help boost their own sales figures on a regular basis.
Content Marketing and The Ten Commandments
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
The Blogging Tipping Point
Every company starting a blogging program asks how long it will take to get results. By this, they mean, when will they see traffic to their website increase and with it, customer loyalty, trust, and sales. In the past, we would say it takes about six months before this might happen. While this is not […]
New Brand Accelerator Program Announced by AlturaSolutions
“New brand accelerator program combines a range of services designed to enhance brand exposure quickly” Chicago, IL – AlturaSolutions, a public relations and corporate communications firm working with B2B industries, is launching a new marketing service beginning in 2020 called “The Brand Accelerator Program.” The new program combines a range of services designed to enhance […]
Are Trade Publications Dying?
The Death of Trade Publications Has been Greatly Exaggerated When it comes to industry trade publications, the past twenty years have been a rocky road, to say the least. In one industry after another, major trade publications have ceased publication. However, as we shall discuss later, many have found new ways not only to survive […]
Concerns About Native Advertising (Branded Articles)
Alturasolutions helps businesses grow by turning words into sales. For more information, click here. As much as I want to see trade publications thrive, it must be said that native advertising (branded articles) have caused the publishing industry a bit of anxiety and some consumers feel they have been tricked. For instance, according to Shannan […]
Branded Articles: What You Need to Know
The publishing world has been transformed. The old business model, highly dependent on page advertising, is simply not working that well any longer. To help them stay afloat, publishers have developed several new marketing products to supplement the income once derived from traditional advertising. One product that has been receiving much attention is what is […]
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