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October 21, 2022 By Robert Kravitz

The Blogging Tipping Point

blogging

Every company starting a blogging program asks how long it will take to get results. By this, they mean, when will they see traffic to their website increase and with it, customer loyalty, trust, and sales. In the past, we would say it takes about six months before this might happen. While this is our […]

Filed Under: Blog!, Content Marketing Academy Tagged With: blog, blog marketing, blogging tips

July 15, 2022 By Robert Kravitz

For Thought Leaders Only: Buzz Words That Need to Buzz Off

buzz words

We see buzzwords in all types of content where they should never be used because they are boring jargon and in most cases too promotional.

Filed Under: Blog!, Content Marketing Academy Tagged With: buzz words, buzzwords, turning words into sales

August 23, 2021 By Robert Kravitz

Making Old B2B Blogs Interesting Again in Three Easy Steps

native advertising

Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.

Filed Under: Blog!, Content Marketing Academy Tagged With: b2b articles, b2b blogs, b2b topics, old blogs

June 1, 2021 By Robert Kravitz

Getting the Boss Behind Inbound Marketing

inbound marketing

Inbound Marketing and Ways to Win Executive Buy-in

Filed Under: Blog!, Content Marketing Academy, The Power of BUZZ Marketing Tagged With: inbound marketing, inbound marketing tools, why inbound marketing is important

May 29, 2021 By Robert Kravitz

There’s Riches in Niches

riches in niches

Here is an old expression often repeated in the PR industry: there’s riches in niches. The gist is that sticking to the niche markets you know best is typically the best path to take. Over the years, I’ve wavered from this, and while it worked in some instances, it did not go well for the […]

Filed Under: Content Marketing Academy, Blog! Tagged With: niches

May 28, 2021 By Robert Kravitz

Native Advertising: Here’s How to Make It Work

native advertising

According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to […]

Filed Under: Blog!, Content Marketing Academy Tagged With: native advertising

September 5, 2020 By Robert Kravitz

Branded Articles: What You Need to Know

articles

The publishing world has been transformed. The old business model, highly dependent on page advertising, is simply not working that well any longer. To help them stay afloat, publishers have developed several new marketing products to supplement the income once derived from traditional advertising and one we are now seeing quite a bit of is […]

Filed Under: Blog!, Content Marketing Academy

June 20, 2020 By Robert Kravitz

6 Tips for an Effective Call to Action Button

call to action

Call to action buttons can be very important to convert visitors into subscribers and buyers so most importantly they must stand out

Filed Under: Blog!, Content Marketing Academy Tagged With: call to action

June 20, 2020 By Robert Kravitz

Earned Media Strategies to Promote Your Products for Free

earned media

Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: content marketing, earned media, marketing content

June 17, 2020 By Robert Kravitz

PR Gets Adults to Drink Chocolate Milk

chocolate milk debate

Let’s be frank. When was the last time you drank chocolate milk? The last time I remember drinking chocolate milk was when I was still in elementary school. Once I entered junior high, it was over. After all, only little kids drink chocolate milk, right? Well, apparently I was not the only one that believed […]

Filed Under: The Power of BUZZ Marketing, Blog!, Content Marketing Academy Tagged With: chocolate milk

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Services

  • Thought Leadership Marketing
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  • Newsletter Marketing
  • Article Publishing
  • Interview Marketing

Recent Posts

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  • Top 10 Mistakes Companies Make about Press Releases
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Email: robert@alturasolutions.com
Phone: 312-880-8176

Office Location: 605 N Michigan Ave, Chicago, IL 60611

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