Every company starting a blogging program asks how long it will take to get results. By this, they mean, when will they see traffic to their website increase and with it, customer loyalty, trust, and sales. In the past, we would say it takes about six months before this might happen. While this is our […]
We see buzzwords in all types of content where they should never be used because they are boring jargon and in most cases too promotional.
Shhh…no one knows about these but you, me, and the lamppost. But these surefire tips will help improve your sites web traffic and prominence in three to five months…guaranteed. Select your keywords before you prepare your blog. This will help you stay focused on your topic, which typically is your keyword(s). Highlight they keywords everywhere […]
Sites Without Content Marketing are Just Online Ads
Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.
Inbound Marketing and Ways to Win Executive Buy-in
Here is an old expression often repeated in the PR industry: there’s riches in niches. The gist is that sticking to the niche markets you know best is typically the best path to take. Over the years, I’ve wavered from this, and while it worked in some instances, it did not go well for the […]
According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to […]
The publishing world has been transformed. The old business model, highly dependent on page advertising, is simply not working that well any longer. To help them stay afloat, publishers have developed several new marketing products to supplement the income once derived from traditional advertising and one we are now seeing quite a bit of is […]
Call to action buttons can be very important to convert visitors into subscribers and buyers so most importantly they must stand out