Every company starting a blogging program asks how long it will take to get results. By this, they mean, when will they see traffic to their website increase and with it, customer loyalty, trust, and sales. In the past, we would say it takes about six months before this might happen. While this is our […]
For Thought Leaders Only: Buzz Words That Need to Buzz Off
We see buzzwords in all types of content where they should never be used because they are boring jargon and in most cases too promotional.
Making Old B2B Blogs Interesting Again in Three Easy Steps
Here are three ways to make B2B articles more interesting and hook your reader by including catchy titles, employing anecdotes, and incorporating direct quotes.
Getting the Boss Behind Inbound Marketing
Inbound Marketing and Ways to Win Executive Buy-in
There’s Riches in Niches
Here is an old expression often repeated in the PR industry: there’s riches in niches. The gist is that sticking to the niche markets you know best is typically the best path to take. Over the years, I’ve wavered from this, and while it worked in some instances, it did not go well for the […]
Native Advertising: Here’s How to Make It Work
According to the Federal Trade Commission, (FTC), “marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is ‘native advertising,’ content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to […]
Branded Articles: What You Need to Know
The publishing world has been transformed. The old business model, highly dependent on page advertising, is simply not working that well any longer. To help them stay afloat, publishers have developed several new marketing products to supplement the income once derived from traditional advertising and one we are now seeing quite a bit of is […]
6 Tips for an Effective Call to Action Button
Call to action buttons can be very important to convert visitors into subscribers and buyers so most importantly they must stand out
Earned Media Strategies to Promote Your Products for Free
Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
PR Gets Adults to Drink Chocolate Milk
Let’s be frank. When was the last time you drank chocolate milk? The last time I remember drinking chocolate milk was when I was still in elementary school. Once I entered junior high, it was over. After all, only little kids drink chocolate milk, right? Well, apparently I was not the only one that believed […]
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