Cornell University has had some interesting—and some frustrating—experiences with their content marketing program, which anyone involved with content marketing should know is not uncommon. There’s a lot of trial and error involved with content marketing. Even some of the most successful
6 Tips for an Effective Call to Action Button
Call to action buttons can be very important to convert visitors into subscribers and buyers so most importantly they must stand out
Earned Media Strategies to Promote Your Products for Free
Earned media is one of the most cost effective ways manufacturers can promote their products in trade publications. Let’s say you are a manufacturer of super-duper widgets, and you know of several trade publications that cater to those people who purchase and distribute a super-duper widget like yours. Now more than ever, you want those […]
PR Gets Adults to Drink Chocolate Milk
Let’s be frank. When was the last time you drank chocolate milk? The last time I remember drinking chocolate milk was when I was still in elementary school. Once I entered junior high, it was over. After all, only little kids drink chocolate milk, right? Well, apparently I was not the only one that believed […]
What Good Content Looks Like to Google
Google is on the look out for good content. To do this, the company is continuously updating its search engine algorithms with the goal of making each visitor’s search more credible. That means weeding out advertisements and disguised advertisements so that the visitor can find more precisely the information he or she needs and wants. […]
Turning Visitor Engagement into Sales
Visitor engagement occurs it means that “real people are responding in some measurable way to your content.”
Content Marketing and The Ten Commandments
Content Marketing|The Ten Commandments of Content Marketing…according to Robert Kravitz
Editorial Mission Statements: Should Your Content Have a Mission?
Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.
Why Coca Cola Did Away with the Press Release
Today, the only real benefit of a press release is if it gets picked up on Google News or some of the other major online news sites.
The 5 Key Characteristics of Content
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
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