The Death of Trade Publications Has been Greatly Exaggerated When it comes to industry trade publications, the past twenty years have been a rocky road, to say the least. In one industry after another, major trade publications have ceased publication. However, as we shall discuss later, many have found new ways not only to survive […]
Concerns About Native Advertising (Branded Articles)
As much as I want to see trade publications thrive, it must be said that native advertising (branded articles) have caused the publishing industry a bit of anxiety and some consumers feel they have been tricked. For instance, according to Shannan Adler, a professor of journalism at Emerson College in Boston, publications around the world […]
Branded Articles: What You Need to Know
The publishing world has been transformed. The old business model, highly dependent on page advertising, is simply not working that well any longer. To help them stay afloat, publishers have developed several new marketing products to supplement the income once derived from traditional advertising. One product that has been receiving much attention is what is […]
Content Marketing Aims to Attract and Assist
What Inbound Marketers Need to Know about the Buyer’s Journey
The buyer’s journey is a three-stage process that looks something like this: Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service. Analysis: The buyer then analyzes the different products or services that might address this situation; as much as 95 […]
11 Quick SEO Tips to Help Get Your Web Content Read
When it comes to marketing, SEO (search engine optimization) is the name of the game for most B2B organizations. However, for many people, this whole SEO thing is baffling. Complicating matters, it’s always changing. So, let’s try and make it easier to understand. Here are 11 Quick SEO Tips to Help Get Your Web Content […]
Headlines that Say “Read Me Now”
Ways to Turn Headlines into Site Readers “Every headline needs to offer a promise that the body copy delivers on,” says Jeff Goins, bestselling author of five books. “They need to sound like amazing opportunities. Otherwise, they’re not much of a promise. The way to capture attention employs power words in your headline that gets the reader […]
Forget Keywords – Key-Questions Can Improve Your SEO
To Improve Your SEO Forget Keywords – Key-Questions, the ones used in searches are the way to improve SEO and get more site visitors
Sites Without Content Marketing are Just Online Ads
Sites Without Content Marketing are Just Online Ads
What an Inbound Marketing Strategy Looks Like
As we discussed in an earlier blog, an inbound marketing program is based on the sharing of quality, credible, and pertinent information that generates traffic to a company’s website, interest in its products and services… leading to sales. We also listed several goals of an inbound marketing program; however, the three which are the most […]
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