Most leading media companies, especially those that have survived the ups and downs of the past few years, have an editorial mission statement that not only sets out their plans and goals.
Today, the only real benefit of a press release is if it gets picked up on Google News or some of the other major online news sites.
The five key elements of content are so crucial that if even one is missing, the whole content marketing strategy may suffer.
Many people are unsure exactly what a PR firm does. To help answer this question, we probably should discuss what a PR firm is not
Every blog posting on a B2B website should include calls to action. A calls to action encourage visitors to take the next step, interact with the site, and find out more about your company, products, and services
“As we were looking for ways to grow, content marketing kept coming up, the experts [we talked to] were all saying ‘You need to be in content marketing’ in order to grow.”
Telephone cold calls have always been difficult and very hit-or-miss for everyone. But in the past few years, at least in the U.S., they are becoming worthless
Publishing articles in trade publications is one of the most cost effective and powerful way for customers to realize the value of your products and services.
The publishing world has been transformed. The old business model, highly dependent on page advertising, is simply not working that well any longer. To help them stay afloat, publishers have developed several new marketing products to supplement the income once derived from traditional advertising and one we are now seeing quite a bit of is […]
When it comes to marketing, SEO (search engine optimization) is the name of the game for most B2B organizations. However, for many people, this whole SEO thing is baffling. Complicating matters, it’s always changing. So, let’s try and make it easier to understand. Here are 11 Quick SEO Tips to Help Get Your Web Content […]