The term inbound marketing is commonly heard for those wishing to promote a product or service. Less common is the term pull marketing. In some ways they overlap
Times change and terms also change. In the past decade, what was traditionally called content marketing has evolved to become what is now termed marketing content creation. An organization that creates this type of marketing content, referred to as a marketing content creator, accurately describes the essence of what AlturaSolutions is all about. Marketing terms […]
B2B manufacturers must now be publishers. It does not really matter what products your company manufactures or distributes or the services you offer. In order to grow and prosper, you now must also be a publisher, tactfully promoting the features and benefits of your product or service.
According to Erick Schmidt, the executive chairman of Google, more content is being created every 48 hours than was produced from the beginning of time. And guess what, most of this is being published online. That’s a lot of information and it begs the question, even if you start a marketing content creation program, including […]
Marketers need to understand the buyers journey. It typically is a three-stage process that looks something like this: Awareness: The B2B buyer is dealing with a situation or challenge they believe could be rectified by a specific type of product or service. Analysis: The buyer then analyzes the different products or services that might address […]
What these articles attempt to do is to weave the benefits and features of a client’s products or services into an article in such a way as to also address a particular challenge the reader may be grappling with.
Titles are one of the most important parts of any article, news story, press release, product release, blog, or any other form of content posted online or in print.
In-house marketing content creation (aka blogs) is all about publishing, relevant, quality, and well-written blogs on a company website that are effectively search engine optimized. This will help draw interest from potential customers and bring more visitors and attention to your site – including repeat visitors. All of these people may read your blog post, […]
A company few of us have ever heard of – and in need of an inbound marketing strategy – is called Entersekt. Based in South Africa, this company has developed what are called second or “dual factor” authorization systems. These add an extra step to your login information to verify you are you. While sending […]
It seems like every few months, another organization comes out with tips and tricks to making blogging more effective. A problem with these tips and tricks is that they often are time sensitive. What worked, say in 2018, may not work so well today. However, there are blogging tips and tricks that have managed to […]